Serving the ‘Servitizer’ – a new angle on ‘My Dog has no Nose

For every product that is turned into a service there needs to be some means of monitoring and effortlessly connecting it with some kind of management system. This is a field well known to Arkessa and Paul will relate some examples of the benefits and challenges from ten years experience of enabling the Servitization of a host of different products. We will also explore who owns the real value of this remotely connected data-rich environment – it is really the product manufacturer or someone entirely new to the value chain.