Zappar Life lessons in AR

Augmented reality technology has been technically feasible for 40 years and commercially available for over five years, but until now it’s not really become mainstream. As a number of factors coincide, augmented reality stands ready to enter its third phase: coming within the reach of the small and medium-sized enterprises (SMEs) who make up the vast majority of businesses. Zappar will present the life lessons they’ve learn at the coalface of AR.