Cambridge Wireless Joins UK–Western Balkans Technology Trade Mission 2026

The mission brings together technology leaders, innovators, researchers and policymakers from across the UK and the Western Balkans to explore collaboration opportunities in some of the most dynamic areas of global innovation.

Delivered in partnership with the British Serbian Chamber of Commerce, the mission focuses on strengthening ties across AI, cybersecurity, digital transformation, advanced manufacturing and entrepreneurial ecosystems - areas where both the UK and Serbia have seen rapid growth and increasing international relevance.

A Growing Bridge Between Innovation Ecosystems

The Western Balkans region has emerged as a vibrant technology hub, with Serbia in particular demonstrating strong engineering talent, a thriving startup community and a rapidly expanding R&D landscape. Serbia now exports close to €1 billion annually in technology services to the UK, reflecting a deep and growing partnership.

The 2026 mission builds on this momentum by creating a structured platform for:

• High level networking

• Curated B2B meetings

• Knowledge exchange

• Exploration of commercial and research partnerships

With 30+ UK companies and 150+ senior leaders expected to attend, the mission offers a unique opportunity to engage directly with decision makers shaping the future of technology across Europe.
 

CW CEO Michaela Eschbach to Speak at the Mission

We are delighted that Michaela Eschbach, CEO of Cambridge Wireless, will be a featured speaker at the event.
Michaela is an experienced technology leader and entrepreneur with a strong background in innovation ecosystems, startup development and strategic transformation. In 2023, she was recognised among Europe’s Most Influential Women in the Startup and Venture Capital Space by EU Startups.

During the mission, Michaela will share insights on:

• How innovation ecosystems evolve and scale

• The role of international collaboration in accelerating technology adoption

• Leadership in a rapidly shifting AI and digital landscape

Her perspective will highlight how organisations can build resilience, competitiveness and global reach through collaborative innovation.

Executive Networking

The event brings together CEOs, founders, investors, researchers and government representatives, creating a high level environment for strategic dialogue.

Sector Focused Sessions

Deep dive discussions will explore:

• Entrepreneurial ecosystems

• AI adoption in manufacturing

• Agentic AI

• Cybersecurity and digital resilience

• Smart systems and digital transformation

• Healthcare and biotech innovation

These sessions highlight both the strengths of the Western Balkans and the opportunities for UK organisations to collaborate on research, innovation and market expansion.

Travel Support for Delegates

To support participation, Air Serbia is offering a 10% discount on flights for mission delegates - making it easier for UK organisations to join the event and explore opportunities on the ground.

Join Us in Belgrade

The UK–Western Balkans Technology Trade Mission 2026 represents a significant opportunity for organisations looking to expand their international footprint, explore new partnerships and engage with one of Europe’s most dynamic technology regions.

Cambridge Wireless is proud to contribute to this important initiative and to support deeper collaboration between the UK and Western Balkans innovation ecosystems.

If you would like to express interest in attending, please contact the team for further details.