Retail Behaviour Modelling comes to the illumi mobile retail platform

Appsherpas partner with Supergraph to introduce #RetailBehaviourModelling to the popular illumi mobile retail platform.

Using the illumi mobile platform to engage with customers, Appsherpas are able to enhance the retailer's engagement with customers with innovative mobile tools such as advanced image recognition, secure proximity services, service booking, food and product ordering all integrated with mobile payment support. Using Retail Behaviour Modelling we can now help turn customer information into actionable customer knowledge...

Retail Behaviour Modelling
On the basis of historical information, we are able to create behavioural models, showing identical behaviour from various customers. This will help to early detect:

• potential buyer
• browser
• fraudulent behaviour
• suspicious behaviour

etc.

Models can indicate what the interest is (product groups), what the anticipated time to buy is and at which price point a decision to buy will be made earlier.

Contact us for more information.