How digital UX in clinical trials can improve measures

Digital health technologies offer a number of improvements to clinical trials, but implementing them effectively can be challenging. In a new article for ONdrugDelivery, Ben Cox, Head of Digital Design, discusses how adopting a UX approach when designing digital tools can lead to more meaningful measures.

New tools, devices and apps are offering ongoing improvements to existing trials and have the potential to offer new methods for conducting better trials for the future. When conducting clinical trials, the aim is to measure more meaningful outcomes – but what exactly makes a meaningful product or experience? Increasingly, meaningful outcomes are a primary focus in clinical trials, referring to the aim of gathering data that are going to add value, such as by providing accurate insights into a subject’s symptoms or health. 

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