New Technologies raise the bar at the Olympics

Brought to you by The Content Production & Delivery Group

Join the Content Production & Delivery SIG as they showcase and explain some of the ways that new technological developments are changing, explore how we create, transmit, broadcast and consume “content” from events like the Olympics

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About the event

The Games of the XXXIII Olympiad, commonly known as the 2024 Summer Olympics, kick off in Paris in July 2024. The Games form a prestigious international multi-sport event, which creates both challenges and opportunities for the latest advances in technology to prove their value.

This event will showcase and explain some of the ways that new technological developments are changing, explore how we create, transmit, broadcast and consume “content” from events like the Olympics … how cloud streaming is taking over from traditional outside broadcast networks in many markets … how artificial intelligence (AI) data is being used in areas like automated media description to improve viewer accessibility and understanding … how motion-tracking and wearable technologies use cameras with computer vision and AI, to give fans near-real-time data during races and events … how immersivity could be employed for viewing new genres like sports climbing.

In related areas like training, robots are improving their performance too. In a certain country’s training facility, a robotic curling coach uses a combination of image recognition, AI, machine leaning and automated control to simulate the curling throwing process … helping athletes practise potential game situations before they occur. Similarly, robot chefs and bartenders will take over the kitchens in an Olympic Village; and an AI-enabled chef-bot will be pleased to take your order and prepare your burger and drinks.

This exciting and revealing event is delivered in partnership with Digital Catapult and is hosted at their London offices. Speakers will include technologists, broadcasters and futurologists, who will provide delegates with an informative insight to this thrilling technology race. There will be opportunities also to see Digital Catapult’s experimental facilities, blending digital and physical worlds to create new ways for us to interact with data and network with fellow attendees at the event.

Please note: CW (Cambridge Wireless) is co-hosting this event with Digital Catapult. By registering for this event your data will be shared both with CW (Cambridge Wireless) and Digital Catapult. Find out more about how your data will be processed here.

Registration is free for all.

You can follow @CambWireless on Twitter and tweet about this event using #CWContent.

Delivered in partnership with Digital Catapult

Digital Catapult is the UK authority on advanced digital technology. Through collaboration and innovation, we accelerate industry adoption to drive growth and opportunity across the economy. We bring together an expert and enterprising community of researchers, startups, scaleups and industry leaders to discover new ways to solve big challenges that will unlock the UK’s future potential. Through our specialist programmes and experimental facilities, we make sure that innovation thrives and the right solutions make it to the real world. Our goal is to accelerate new possibilities in everything we do and for every business we partner with the journey – breaking down barriers, de-risking innovation, opening up markets and responsibly shaping the products, services and experiences of the future. Digital Catapult is part of the Catapult Network that supports businesses in transforming great ideas into valuable products and services. We are a network of world-leading technology and innovation centres established by Innovate UK.

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The information supplied below may be subject to change before the event.


Networking over refreshments along with demos in Immersive Lab at Digital Catapult

• Trickshot - We use 3D data from live sports, to create new experiences for fans.
• Incisiv- Empowering athletic performance since 2018 with VR tools grounded in decades of scientific research.


Welcome and introduction to CW, Paul Crane, CEO of CW (Cambridge Wireless)


Welcome from Laura Helm, Head of Creative Industries, Digital Catapult


Session 1: Chaired by Chris Nokes, Senior Technical Advisor, Ofcom & Cambridge Wireless SIG Champion


Rebecca Jackson, Marketing and Business Development, Caretta Research

'A gold medal in innovation: How new technology is changing the Olympic games'

Technology is poised to redefine the Olympic Games as we know them in 2024. This presentation covers the latest viewership trends and explores the profound impacts of emerging technologies, both present and future. Journey into the realm of generative AI, remote production, VR, and fan engagement tech as we uncover their transformative influence on every facet of the Olympics, from athlete preparation to event execution, culminating in unparalleled audience experiences.




Martyn Gates, Ravensbourne University, London

‘The evolution of sports broadcasting technology and its route to Olympics 2024’

This talk discusses the long route from initial broadcasting technology and its deployment for sports outside broadcasting to the technology and production workflows that will be seen at the Paris 2024 Summer Olympics. Technologies discussed will cover UHD, IP, cameras, drones, and others.




Networking over refreshments, with studio tours / demos at Digital Catapult's studios


Session 2: Chaired by David Crawford, Ravensbourne University & Cambridge Wireless SIG Champion


David Johnston, Lead Technologist, Immersive Team, Digital Catapult & Allan Rankin, Target3D

‘Tracking Excellence and the Mechanics of Creativity’

In this session we’ll delve into where cutting-edge tracking and immersive technologies intersect with the realm of sports, athletics and broadcasting. Led by Target3D, a pioneering force in integrating and applying innovative solutions, we’ll explore the transformative potential of motion capture, VR & AR, robotics, biomechanics, animation, VFX, gaming, training, simulation, 3D scanning, and haptics.




Tim Addy, Director, Business Technology Leader, A/V Ecosystems, Dolby Laboratories

‘Raising the Bar for Live Sports Experiences’




Fireside chat: Paolo Pescatore, Technology, Media & Telecoms Analyst, PP Foresight


Concluding remarks & event closes


Tim Addy - Director, Business Technology Leader, A/V Ecosystems, Dolby Labs

Tim is s Director of Business Technology at Dolby, where he is responsible for the technology strategy and delivery to AV ecosystem customers covering production, distribution, and playback to end users for OTT platforms, Pay TV, Free TV and Live Sports organisations. He has over two decades of experience in media and broadcast, post production and live production and delivery with a strong focus on delivering great customer experiences and solving customer problems using innovative technology. Previously to his present role at Dolby Tim worked for AWS and Sony Sports delivering cloud media and data service solutions to customers such as F1, BT, WBD, NBA and Sky.

Martyn Gates - ., Ravensbourne University

Martyn’s career began as an engineer at London Weekend Television in 1982, then moving into the broadcast manufacturing industry working for companies such as Snell & Wilcox and Meyer Sound, followed by a period of working in the fields of Computer Vision and Human Machine Interaction, and then finally working in Higher Education. Martyn’s key achievements have been working on live productions in television and professional audio, including the Pavarotti-in-the-Park concert, developing innovative products in the field of sports broadcasting, and late in life using undertaking a Masters in 2014 on fake news. Recently Martyn has (semi) retired to the Lake District where he spends time on The Fells and restoring historic Land Rovers.

Rebecca Jackson - Marketing and Business Development, Caretta Research

Rebecca is the marketing lead at Caretta Research with a passion for communication and connectivity which translates into the enthusiastic and human-centric approach of her work. She has a passion for public speaking, developing industry relations and a strong interest in understanding and promoting diversity and inclusion within the workplace.

David Johnston - Lead Technologist, Digital Catapult

Lead Technologist at Digital Catapult (Immersive, AR/VR, XR, Virtual Production)

Paolo Pescatore - Technology, Media & Telecoms Analyst, PP Foresight

Paolo is a widely recognised thought leader having spent 25 years in telecoms, media and technology (TMT) research. Starting as a research analyst at Ovum in 1999, Paolo went on to join IDC as research manager in 2001. In 2007 he joined CCS Insight where he worked as Vice President, Multiplay and Media until June 2018. He then founded PP Foresight and specialises in connectivity, content and changing consumer behavioural patterns across cable, telecom and online video operators. Paolo is a frequent speaker at industry events as well as providing commentary on radio and TV broadcasts. He is regularly cited in numerous key financial and trade publications.

Allan Rankin - Co-Founder and Managing Director, Target3D

Allan Rankin is a visionary leader and the Co-Founder and Managing Director of Target3D, spearheading innovation with over 13 years of professional experience particularly in the realm of 3D technologies. He has strategically curated the Target3D team, assembling top-tier talents to deliver cutting edge technology solutions and studio service work in the industries of motion capture, AR/VR, training & simulation, robotics, virtual production, biomechanics, animation, VFX, gaming, 3D scanning and haptics.

SIG Champions

Nadia Aziz - Innovation Consultant, Unbounded Future Ltd

Nadia is an Evangelist of emerging technologies with an expertise in AR & VR and IoT technologies. She has advised C-level executives in Telecom and Media organisations for digital transformation and M&A projects over more than a decade. While being a SIG Champion of Future Devices and Technologies at Cambridge Wireless, she has recently co-founded Unbounded Future, a Deeptech consulting firm based in London. Previously Nadia led Emerging Technologies at NTT Data UK where she supervised R&D and innovation in Augmented (AR) & Virtual Reality (VR), AI, and IoT. Nadia is a supporter of Women in STEM initiatives and is a mentor at the University College London (UCL) IXN programme. She is an industry advisor to IoTerra, a USA-based B2B marketplace for IoT products and was a co-producer for the GIANT Health Event.

David Crawford - Emeritus Professor, Computer Science & Electronic Engineering, University of Essex, Professor, Digital Media Research, Ravensbourne University

David Crawford is Visiting Professor at University of Essex Colchester, and Emeritus Professor at Ravensbourne University London. David has worked for over 50 years across the telecoms/broadcast industries and UK academic institutions. His research interests are in new imaging techniques, applications for mixed reality technologies, and networks for multidimensional media. David facilitates and lectures in the UK on Degree Apprenticeship courses, promoting work-based learning curricula and collaborative industry-academia training.

David has worked in senior positions at BT, RE, Crown Castle and Harris Broadcast, and as a Director of a start-up company, TeamCast, in France. He has run his own technical consultancy company, and chairs and presents regularly at international events. David is a Member of the Royal Television Society, Fellow of SMPTE, Special-Interest-Group Champion for Cambridge Wireless on Content Production & Delivery, and Honorary Chairman of the Creative Science Foundation. He has previously served as a Council/Board Member of the Institute of Engineering & Technology (IET), the Conference Chair at IBC, and Executive Chair at the ‘mixed reality’ Community Interest Company, PlayLa.bZ.

Susan Hewitt - Founder, Hewitt Innovations Ltd

Susan Hewitt brings over 25 years of experience in the technology industry, spanning roles in both large and small companies. Most recently, she served as the Chief Technology Officer and Managing Director of the European subsidiary of Ryff Inc., a Hollywood-based ad-tech company. Susan's expertise encompasses AI and computer vision development, software design, and semiconductor technologies, with a particular focus on GPUs and multimedia designs. Her career has afforded her extensive international experience, having worked in the Americas, Europe, India, and Asia. Susan has contributed to well-known tech giants such as Arm, AMD, ATI, and Texas Instruments.

Tony Lavender - Senior Advisor, Plum Consulting

Tony Lavender is a managing partner at Plum Consulting. He has more than 35 years experience in technology, communications regulation, policy and spectrum management. His clients include governments, equipment vendors, network operators and regulators. Tony was a specialist adviser to the UK Parliament 2016 Culture, Media and Sport Committee Inquiry into “Establishing world class connectivity throughout the UK”, he chairs the Steering Board of the UK Spectrum Policy Forum and he was a member of the UK Government’s Expert Panel, established as part of the UK Spectrum Strategy, on “Incorporating Social Value into Spectrum Allocation Decisions”. He has worked on a wide range of studies including on the 5G mmWave ecosystem, spectrum sharing, spectrum valuation and more broadly on electronic communications infrastructure strategy. Tony is a Chartered Engineer and a member of the UK Institution of Engineering and Technology.

Chris Nokes - Senior Technical Advisor, Ofcom

Chris is Head of Distribution Core Technologies Section at BBC Research & Development. With over thirty years' experience in Broadcasting R&D, Chris has been involved in the development of digital television since 1994, including as a key contributor to the DVB-T2 technical study group, and editor of the DVB-T2 specification and Chair of the RF Group of the UK Digital Television Group (DTG).

Event Location

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Location info

Digital Catapult, 101 Euston Rd, Kings Cross, London, NW1 2RA

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