April Dunford In Cambridge: 'Obviously Awesome' Book Launch

Brought to you by Business of Software

April Dunford in Cambridge: 'Obviously Awesome' Book Launch An evening of networking & learning, with a talk on Product Positioning from April Dunford. Attendees will receive a copy of April's new book, 'Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It'.

Registration for this event is now closed.

About the event

Obviously Awesome - Using Strategic Positioning to Unlock Growth in Noisy Markets

Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk you will learn how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers. You'll also learn a simple positioning methodology that will make your products stand out and shine and show you a set of examples of companies that used positioning to unlock explosive growth.

April Dunford

April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses.

You can follow @BoSConference on Twitter and tweet about this event using #ObviouslyAwesome.

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Location info

Redgate Software, Newnham House, Business of Software, Cambridge Business Park, Cambridge, CB4 0WZ

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