Auracast™ – changing the wireless audio experience

Brought to you by The Connected Devices Group

This seminar looks at the history of consumer audio development, explains the key features and use cases of Auracast™ and hears from come of the companies exploring the new business opportunities for shared audio.

About the event

The latest Bluetooth Low Energy audio standards include a new broadcast feature which could effect the most important change in consumer audio since stereo was introduced back in the late 1950s.  Named Auracast™, the new broadcast feature allows Bluetooth audio and voice transmissions to be shared with multiple people.  It allows low cost infrastructure use, bringing public audio information to everyone, in a similar way that telecoil has benefitted hearing aid users.  Not only will that help make our world quieter, with more silent TVs, it will simplify audio installations, drive new audio applications and open up many new audio management services.  Users will find a new flexibility, where music once more becomes something that is shared, bringing the original social aspect back to listening.

This seminar looks at the history of consumer audio development, explains the key features and use cases of Auracast™ and hears from some of the companies exploring the new business opportunities for shared audio.

This in-person event is kindly hosted by Anglia Ruskin University at their Cambridge Campus and will provide delegates with ample opportunities to network with fellow attendees to explore the themes of this event.

Employees of CW member organisations can attend this event for free. You will need to be logged into your CW account to access your free ticket – log in (or reset your password here)

Tickets for non-members are £50 plus VAT. CW membership may be more cost effective for your organisation than fully priced tickets – find out more about CW membership benefits.

You can follow @CambWireless on Twitter and tweet about this event using #CWCD.

Hosted by Anglia Ruskin University

ARU is an innovative global university with students from 185 countries coming to study with us. We are one of the top 40 universities in the UK.

View profile

Agenda

Expand all

The information supplied below may be subject to change before the event.

13:30

Registration and networking over refreshments

14:00

Welcome and introduction to CW, Paul Crane, CEO of Cambridge Wireless

14:05

Welcome from our host, Nick Pugh, Deputy Dean for Research and Innovation, Faculty of Science and Engineering, Anglia Ruskin University (ARU)

14:15

Introduction to the event by SIG Champion, Tim Whittaker, Wireless Audio/Visual & DECT systems, Cambridge Consultants

14:20

Nick Hunn, CTO, WiFore Consulting

‘Introducing Auracast’

Auracast is set to make the biggest change the way we experience audio since the introduction of stereo in the 1960s. This overview explains the potential of ubiquitous, broadcast audio for product design and the user experience.

14:45

James Taylor, Product and Strategy Leader for Connected Products, Frontier Smart Technologies

‘Bluetooth LE Audio sharing (Auracast?) inside and outside the home’

Introduction to Frontier Smart Technologies and introduction of our turnkey module, AURIA, that supports BT LE Audio including BMS/BMR mode. AURIA was recently launched and is currently being designed into a range of in-home audio products.

15:10

Dr Alastair H. Moore, Technology Lead, RNID

'Audio accessibility for all – opportunities and challenges for Auracast'

In this talk I will explain why Auracast is exciting for people who are deaf or have hearing loss, focussing on specific use cases and accessibility barriers. By considering how users might interact with streams in different contexts I hope product and system designers will be inspired to implement the necessary infrastructure and user interfaces to ensure that the communities RNID support are able to realise the full benefits.

15:35

Refreshment Break

16:00

Dr William Campbell, Deputy Head of School for Music and Music Technology, Anglia Ruskin University

‘Whose Sound Is It?’

A discussion of applying dynamic range compression to broadcast audio: pre or post-broadcast.

16:25

Julian Pieters, Managing Director, Ampetronic

‘Auracast for the public realm’

How Bluetooth Auracast looks set to transform delivery of public services with audio, replacing all of the existing solutions for hearing accessibility. I will talk about newly launched systems for public spaces, initial market responses, expectations for rate of adoption, and how we see the technology as a platform for disruptive change.

16:50

Open Forum with all speakers chaired by Tim Whittaker, Cambridge Consultants

17:15

Closing remarks and event closes

Speakers

William Campbell - Deputy Head of School for Music and Music Technology, Anglia Ruskin University

Dr Campbell is Deputy Head of School for Music and Music Technology. He has expertise in audio and music technology, specifically specialising in dynamic range compression of musical signals, signal analysis and their psychoacoustic implications. Dr Campbell received a first-class BSc (Hons) degree in Audio and Music Technology in 2008 and a PhD studying the ‘The Effect of Dynamic Range Compression on the Quality and Loudness of Commercial Music’ in 2019. His research has an international profile ranging from conference presentations to journal articles. He started his audio career as a touring live sound engineer and currently works as a music engineer and producer, and postproduction filmmaker. Dr Campbell is also a certified Wwise instructor, teaching sound design and music implementation for games. He is a Fellow of the UK Higher Education Academy, a Member of the Music Producers Guild, and a Member of the Audio Engineering Society.

Nick Hunn - CTO, WiFore Consulting

For the past thirty years Nick has been closely involved with short range wireless and communications, designing technology that helps to bring mobility to products, particularly in the areas of telematics, M2M, IoT, wearables, smart energy and mobile health. He is closely involved with the Bluetooth SIG, the Continua Alliance and other medical and wireless standards bodies. He is the author of 'The Essentials of Short Range Wireless' - a book attempting to explain the application of wireless technology to product developers.

Alastair Moore - Technology Lead, RNID

Alastair is Technology Lead at the RNID, the national charity supporting the 12 million people in the UK who are deaf, have hearing loss or tinnitus. He obtained an MEng degree in Electronic Engineering with Music Technology Systems and PhD in binaural technology, both from University of York. He spent 3 years as a hardware design engineer at Pure designing DAB and Wi-Fi-based consumer audio products before returning to academia as a post-doctoral researcher at Imperial College London. Over more than a decade he worked on acoustic signal processing algorithms for sound scene awareness and speech enhancement and algorithms, working with a variety of industry partners, and academic collaborators. In 2023 he joined RNID, hoping to increase the awareness of and adoption of hearing technology. As part of his role, through consultation with RNID’s user research panel, he advises major brands on how to make their products and services more accessible.

Julian Pieters - Managing Director, Ampetronic

Julian is the Managing Director of Ampetronic Ltd, a leading provider of Assistive Listening solutions based in the UK. After starting his career developing medical devices with Cambridge Consultants, Julian acquired Ampetronic and set about widening the availability of hearing assistance solutions. He has assembled the largest global group of hearing access businesses within the Allvida Group, and is investing in new technology platforms to enable better hearing in public spaces, in particular with Auracast.

James Taylor - Product and Strategy Leader for Connected Products, Frontier Smart

James leads product management at Frontier Smart Technologies and has twenty years of product development and product management experience within the telecom and wireless industry. Previously worked on smart Wi-Fi mesh at AirTies Wireless Networks, wireless IP video streaming at Amino Communications and whole home Wi-Fi at TalkTalk. Currently working on digital radio and connected audio solutions based on Bluetooth Low Energy Audio and Wi-Fi at Frontier Smart Technologies.

SIG Champions

Paul Green - Creative Director, Iotics

Paul originated Arkessa in 2006 - the business that provides remote internet services to multitudes of machines. He is currently creating the services Arkessa will offer in five year's time. His professional life combined engineering and science has taken him through a variety of roles, including design and production engineering, business planning, marketing and corporate sales, mainly in the telecommunications sector. Interestingly, the first product he introduced to manufacture is now is in the Science Museum in London. A passionate and committed Christian, Paul is as excited about materials science and quantum physics as he is interested in railways, walking, skiing and the natural world.

Nick Hunn - CTO, WiFore Consulting

For the past thirty years Nick has been closely involved with short range wireless and communications, designing technology that helps to bring mobility to products, particularly in the areas of telematics, M2M, IoT, wearables, smart energy and mobile health. He is closely involved with the Bluetooth SIG, the Continua Alliance and other medical and wireless standards bodies. He is the author of 'The Essentials of Short Range Wireless' - a book attempting to explain the application of wireless technology to product developers.

Tim Whittaker - Head of Professional Audio Visual, Wireless & Digital Services, Cambridge Consultants

Cambridge Consultants was started in 1960 to pioneer the delivery of independent design and development services in electronic, mechanical and product engineering: we are one of the founder companies of the high-technology Cambridge Phenomenon. Our history of world-class services is augmented by our development of intellectual property in areas including telecommunications, software, silicon, medical devices, machine learning, and by more than 20 successful spin-out ventures. Today Cambridge Consultants employs over 900 world-class engineers, scientists, project managers and technicians with offices in Cambridge UK, Boston, Seattle, San Francisco, Singapore and Tokyo; we provide the full range of services for excellent product design to a worldwide client base in the wireless, consumer, industrial, energy and medical markets. Tim Whittaker is a System Architect in the Wireless business unit, where he has taken the technical lead in projects using radio
standards like Bluetooth, ZigBee, DECT, and in the creation of specialist communications schemes for new applications, or to use new spectrum allocations.

Event Location

Open in google maps

Location info

LLAB 002, Lord Ashcroft International Business School, Anglia Ruskin University,, Broad Street, Cambridge CB1 1PT.

Email organiser

Related events

  • Cambridge Wireless

    New Technologies raise the bar at the Olympics

    Register now
  • Cambridge Wireless

    Delights & Disasters of RF Measurements

    Register now
  • Cambridge Wireless

    Backhauling the Rural Mobile Broadband Service’

    Register now

Subscribe to the CW newsletter

This site uses cookies.

We use cookies to help us to improve our site and they enable us to deliver the best possible service and customer experience. By clicking accept or continuing to use this site you are agreeing to our cookies policy. Learn more

Reserve your place

Join the CW network

CW is a leading and vibrant community with a rapidly expanding network of nearly 400 companies across the globe interested in the development and application of wireless and mobile technologies to solve business problems.

Sign in to your account

Please sign in to your CW account to reserve a place at this event and to qualify for any member discounts.

Start typing and press enter or the magnifying glass to search

Sign up to our newsletter
Stay in touch with CW

Choosing to join an existing organisation means that you'll need to be approved before your registration is complete. You'll be notified by email when your request has been accepted.

i
Your password must be at least 8 characters long and contain at least 1 uppercase character, 1 lowercase character and at least 1 number.

I would like to subscribe to

Select at least one option*