Strong brands build culture, drive innovation, improve productivity, enable better decision-making and increase staff retention. Our two speakers will talk about building a brand to show your company culture whilst attracting talent and increasing staff retention.
Our first speaker will be Karen Guyer, Account Director at creative agency KISS Communications. KISS believes in putting the customer experience at the heart of their strategy and creativity, and feels that bringing your company to life through branding is one of the most effective ways to drive awareness and build equity in your business. Karen will discuss:
- Why branding is important – it's more than a logo
- The power of emotion – we're all people, businesses engage with emotional messages too
- Brand articulation – why ‘why’ is important
- Know your audience – understand their needs and tailor key messages
- Bringing the brand to life – build a brand language that builds the proposition
Our second speaker, Paul Gibson, Producer at Go Vocal Video, will highlight how video can help you to attract the right people to work for you. Recruiting the right people who fit into your team and organisation is one of the most challenging and costly tasks for a business. While the costs for the recruitment process are high, the cost to the candidate in joining the ‘wrong’ company can also be very stressful; it is important for the potential candidates to know what they are getting into before they start.
Using film to promote your brand, advertise roles and most importantly show potential candidates, who you are and what you stand for is a fast-growing and cost-effective solution. Film also has the potential to be shared and is more likely to be passed on than text or photos. The talk will be illustrated with several successful recruitment films.
About the Speakers:
Karen has 16 years’ experience in brand and communications, working for several of the top London branding agencies. During her time in the capital, Karen gained a wide range of B2B and B2C experience, delivering high profile branding projects across many different sectors for the likes of British Airways, Orange, Barclays, Goodyear Dunlop and the Southbank Centre. Since joining KISS as an Account Director, Karen has worked closely with Amino Communications on the launch of its new brand following recent acquisitions. She has just finished a new brand identity for Treatt that was shortlisted for the Marketing Innovation Awards Brand evolution category and continually works with UNEP-WCMC on its brand and digital communication strategy.”
Paul’s career has embraced both senior level management in the corporate world and entrepreneur. He started in print media running newspaper companies across the UK before switching to managing London-based magazines. In 2003 he led a start-up magazine company across the capital, later moving into Essex and Cambridge. Having sold all his publishing interests Paul developed a Management Consulting company, an Engineering firm and a Champagne business. In 2015 he set up video production company Go Vocal Video with an experienced filmmaker, specialising in corporate videos. Using his 30 years of business knowledge he also spends some time consulting and mentoring businesses in Cambridge and London.
Agenda
08.00am - Registration and networking over breakfast
08.30am - Speakers + Q&A
09.30am - Further networking and follow up
10.00am - Close
To attend:
Please visit the event page to register!
You can follow @CambNetwork on Twitter.
