It is widely thought that MNOs will focus on their traditional, consumer-driven customer base for 5G, at least initially, and try to maintain, or even drive up, revenues via media and entertainment services which showcase the higher performance of 5G. Yet given the global use of the internet (including gadgets and supporting systems) has a carbon footprint equivalent to that of the airline industry, how can the wireless sector minimise the impact of media service consumption on the environment?
This track will examine advanced wireless use cases within the media and entertainment sector, but also ask questions such as how, in a sector where content is king, will the mobile industry prevent itself from becoming just a data pipe? How might operators adapt advanced consumer media experiences to drive new enterprise applications? And how can the environmental impact of media and entertainment services be minimised?