CWIC: Track 3

Creative Industries

The Creative Industries is the UK’s fastest growing sector whose boom is driven by the adoption of technology that improves audience experience and production times. Edge’s lower latency can enable a content revolution via the democratisation of console gaming via cloud-based computing, the delivery of immersive mixed reality experiences to mobile and the streamlining of production workflows.

Meet our industry experts

RyffGold Sponsor: Ryff
Ryff is a new innovative AI and visual computing company that builds bridges between Content and Brand owners in Media/Entertainment and Advertising. Ryff delivers scalable, content analyses and finds placement opportunities for brands in which digital brand integrations can be realised. Enriching content and finding brand opportunities creates flexibility for especially archive material but also for newly shot materials. Ryff Inc is headquartered in Hollywood, USA with its engineering, research and development located at Ryff Europe Cambridge, United Kingdom.

Silver Sponsor: Imagination Technologies
Imagination TechnologiesImagination is a UK-based company that creates silicon and software intellectual property (IP) designed to give its customers an edge in a competitive global technology market. Its graphics, compute, vision & AI and connectivity technologies enable outstanding power, performance and area (PPA), robust security, fast time-to-market and lower total cost of ownership. Products based on Imagination IP are used by billions of people across the globe in their phones, cars, homes, and workplaces. Imagination Technologies was acquired in 2017 by Canyon Bridge, a global private equity investment fund.

Session chaired by Caroline Gabriel, Co-founder & Research Director, Rethink Technology Research

Susan Hewitt, Chief Technology Officer, Ryff
How to make the most of content
Building bridges between Brands and Content.

Gerry Collins, Director Product Management, Networks, Intelsat
Making Video an Edge Application for Mobile Operators
Video has become the predominant application on mobile networks and this trend is expected to continue. The CTO of BT has said that he no longer manages a telecoms networks but a Video delivery network. This what the future hold for wireless networks. But delivering video out to the edge of the network in unicast mode risks clogging networks and diminishing end user experience (recent examples include the Rugby World Cup and the SuperBowl). However a combination of Multicast using satellite and Edge computing can dramatically change the costs of delivery and the performance to the end user.

Tilly Gilbert, Senior Consultant, STL Partners
Cloud gaming: the most compelling consumer edge proposition?
In this presentation we will explore the key industry drivers of edge computing, the different use cases within gaming (cloud gaming/multi-player gaming etc.), the potential business models for telcos (B2C, B2B2X) and the ecosystem and value chains being established (e.g. Google Stadia and its partnerships).

Panelist: Kristof Beets, Director of Product Management, PowerVR Graphics, Imagination Technologies


Interested in CW International Conference? Find out about our other flagship conference, CW Technology & Engineering Conference which will be held in July 2021

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