You may be a content creator, a creative director, managing an in-house team or agency-side, or connected to/have an interest in the promotion, marketing or advertising of products and services to a mix of audiences – B2B, B2C or D2C.
This session will explore the potential of 5G for content creation and production for broadcasters, producers and wider media organisations, examining how the 5G ecosystem could enhance opportunity, flexibility in the creation environment and the roadmap to arrive there.
- How do you get your engaging content directly to the audience it needs to get to?
- What future opportunities can/will arise from increased technological advances like VR, AR and D2C (direct-to-consumer)?
- How can 5G maximise the marketing, sales and engagement opportunities of a rapidly evolving network?
Hear from expert speakers including:
- Chris Nokes, Principal R&D Engineer, BBC Research & Development, and CW SIG Champion (who will be Chairing this free, informal webinar);
- Ian Wagdin, Senior Technology Transfer Manager, BBC R&D; and
- Paola Sunna, Technology and Innovation Department, European Broadcasting Union.
Get your questions ready to put to these speakers in this interactive session.
Join the CW Content Production and Delivery Group’s aspirational discussion of benefits of 5G for content production and distribution needs to be turned into operational reality.
There is no doubt 5G will enhance what is possible to be achieved with current mobile systems and the advantages to distribution and consumption are obvious through bigger pipes and enhanced agility to support ever evolving content and application platforms.
The possibilities for content production and acquisition are also exciting, but may be less obvious. 5G will allow service and capacity to be delivered where required through use of small cell and potentially highly localised private 5G networks, edge computing and support of a wide range of equipment and applications (not just those use cases directly involved in content acquisition).
Note: this is the second session in this series, but they run independently – you do not need to have seen the first session, which looked at security around content distribution using 5G.