Mixed Reality Content - Virtually a Done Deal?

Brought to you by The Content Production & Delivery Group

This event features broadcasting experts discussing the current use of mixed reality and immersive display technologies in content creation for TV, film and other media, and suggesting opportunities for new applications using the latest software and devices.

Registration for this event is now closed.

About the event

This event features broadcasting experts discussing the current use of mixed reality and immersive display technologies in content creation for TV, film and other media, and suggesting opportunities for new applications using the latest software and devices.

New technologies and innovative applications are expanding the ways that we create and deliver audio/visual content to the consumer. The classical ‘production chain’ techniques, involving studio-centric recording and processing with delivery via physical playout centres, are being replaced by new generation virtual studio/production sets and software code development platforms. Now, scanned volumetric image files, computer-generated scenes and virtual objects can be combined seamlessly and remotely in the Cloud. Content creators can use both virtual reality (VR) and augmented reality (AR) technologies to create imaginative mixed reality (MR) experiences. Physical and virtual objects are made to exist and interact together in real-time, and the viewer is immersed into a shared 360° audio-video MR world, with new modes of personal interaction using touch, gesture and gaze. Content creators can collaborate using website and cloud-based services like GitHub to develop, store and manage their multi-viewer MR productions.

Mixed reality content and immersive communications are already finding solutions and niche applications in design, training/education, healthcare therapies/treatments, e-commerce and fashion. Advances in data processing speeds to reduce image latency, plus developments in headset design are promising … and perhaps the next logical steps in MR’s progression up the ‘slope of enlightenment’ as a new technology is in the social media and entertainment domains … enhancing uploaded content and personal data for platforms like Facebook and WhatsApp, and providing the ultimate immersive experience for sports fans and cinema/theatre-goers.

Kindly hosted by our event partners Digital Catapult, in their London office this event will provide delegates with ample opportunities to network with fellow delegates.

Registration is free for all.

You can follow @CambWireless on Twitter and tweet about this event using #CWContent.

Delivered in partnership with Digital Catapult

Digital Catapult is the UK authority on advanced digital technology. Through collaboration and innovation, we accelerate industry adoption to drive growth and opportunity across the economy. We bring together an expert and enterprising community of researchers, startups, scaleups and industry leaders to discover new ways to solve big challenges that will unlock the UK’s future potential. Through our specialist programmes and experimental facilities, we make sure that innovation thrives and the right solutions make it to the real world. Our goal is to accelerate new possibilities in everything we do and for every business we partner with the journey – breaking down barriers, de-risking innovation, opening up markets and responsibly shaping the products, services and experiences of the future. Digital Catapult is part of the Catapult Network that supports businesses in transforming great ideas into valuable products and services. We are a network of world-leading technology and innovation centres established by Innovate UK.

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With a Demo from Immersive Lab, Digital Catapult

Built to encourage and support the UK’s growing immersive community in developing commercially viable immersive content and applications, the labs provide an ideal place to test and demonstrate immersive experiences and showcase ideas to prospective clients, investors and customers.

With a Demo from Animorph

Animorph, a London-based worker co-operative which delivers a range of cutting-edge technological solutions spanning Virtual Reality, Augmented Reality and web-based full-stack software applications.

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The information supplied below may be subject to change before the event.


Registration and networking

‘Is Metaverse a real deal or an escape from human experience.’

Devi will share her insights into where the technology is today with respect to eXtended reality (AR, VR & MR) specific to healthcare use cases and where its heading into future and if all of this is contributing towards meaningful benefits into human reality.


Introduction to CW & the event from SIG Champion, David Crawford, Ravensbourne University


Welcome from event partner, Jessica Driscoll, Director of Immersive Technology, Digital Catapult


Introduction to Content Production and Delivery SIG from


Nicole Stewart-Rushworth, Immersive Technologist, Digital Catapult

'Exploring Mixed Reality at Digital Catapult'

Nicole will be giving an overview of the mixed reality projects that Digital Catapult has been involved with.


Yush Kalia, Director of Sales and Marketing, Dimension Studio

‘Virtual Humans - The Metaverse Awaits’

Mixed reality and spatial computing are reimagining physical spaces and transforming consumer engagement. Discover how the media landscaping is changing, how virtual humans are being used, and what entertainment could look like in the future.


Demo overview

The following organisation will have have a demo over the refreshment break and each will provide a short overview of what they will be showing:

• Kerwyn Dyte, Immersive Labs, Digital Catapult
• Simon Taylor, Zappar
• Szczepan Orlowski, Animorph




Session Chaired by Chris Nokes, Ofcom & CW SIG Champion


Greg Bensberg, Head of Digital 3&4 Limited

'Broadcast Networks - Going Virtual'

Greg will share the challenges and opportunities Digital 3&4 faced in moving their DTT baseband systems from a hardware based system to a fully virtualised cloud based IP platform.


Devi Kolli, CEO, I3 Simualtion


Panel session with all speakers chaired by Tony Lavender, Plum Consulting & CW SIG Champion


Event closes


Greg Bensberg - Head, Digital 3 & 4 Ltd

Gregory Bensberg is the Head of Digital 3&4 Limited, the UK’s main commercial public service DTT multiplex carrying ITV and Channel 4 services to over 98% of UK households. He is a leading authority on both the technical and regulatory aspects of digital broadcasting and has over 30 years’ experience as a regulator and digital broadcast engineer. He has previously worked as a policy and technical expert for Ofcom, the UK government and the Independent Television Commission for over 20 years. He acted as a key technical and regulatory adviser to a number of Government Ministers between 2002 and 2003 whilst they were developing the UK government’s switchover policy. He was also responsible for leading Ofcom’s spectrum clearance programme (800 MHz and 2.6GHz) which enabled the UK’s 4G spectrum auction in 2013. He developed and led the planning and licensing of the UK’s digital switchover programme (including its UHF spectrum strategy) and its adoption of the DVB-T2 standard and the launch of terrestrial HD services in 2009. He also led Ofcom’s Digital Dividend Review project in 2005/06, which laid out the process and principles for the eventual European digital dividend programme. Gregory is a chartered engineer and holds an MBA and BSc. He joined the ITC in 1992 after spells working for Marconi, the IBA, Quantel and Thames Television. He was awarded an MBE in 2014 for services to communications and media.

Yush Kalia - Director of Sales and Marketing, Dimension Studio

Yush Kalia has over a decade of experience in mixed reality, working with ambitious companies and directors to consistently deliver innovative, world-first executions. He’s an industry champion and a member of the BAFTA Virtual Reality Advisory Group, advocating for impactful VR, AR and volumetric video uses across the entertainment industry. Prior to Dimension, Yush was a founding member of the Hammerhead VR team, and has worked at leading digital, social and PR agencies managing accounts including Xbox, Diageo, Evian, SKY, and Lego. 

Devi Kolli - CEO, I3 SIMULATIONS Limited

Devi has over 16 years of experience planning and delivering transformational digital strategies for real time human computer interaction. Her tech investment portfolio spans across retail, healthcare, theme parks, workplace training and education globally. Devi is one of the early extended reality (XR) tech pioneers who spent countless hours educating markets on how to adapt immersive applications into everyday communications be it for work, play or learn. i3 Simulations, is one of her start-ups dedicated to introducing intelligent and adaptive workplace training simulations across healthcare industry. Devi is a seasoned entrepreneur, international speaker and creative tech advisor to several start-ups and serves as a board member at Central Bedfordshire College, Luton Council Economy Group, and ambassador to Keech Hospice Care. In her advisory roles, she is responsible to drive forward thinking in planning and adoption of next-generation technologies.

Nicole Stewart-Rushworth - Immersive Technologist, Digital Catapult

Nicole is a Technologist at Digital Catapult in the Immersive Team, she has been with Digital Catapult for 6 years specialising in Immersive technology, managing the network of Immersive Labs and supporting Digital Catapult’s programmes. With a background in theatre and technology, she has worked with creators and developers to realise their projects, provide business and technical support, and educate organisations about immersive technologies.

SIG Champions

Nadia Aziz - Innovation Consultant, Unbounded Future Ltd

Nadia is an Evangelist of emerging technologies with an expertise in AR & VR and IoT technologies. She has advised C-level executives in Telecom and Media organisations for digital transformation and M&A projects over more than a decade. While being a SIG Champion of Future Devices and Technologies at Cambridge Wireless, she has recently co-founded Unbounded Future, a Deeptech consulting firm based in London. Previously Nadia led Emerging Technologies at NTT Data UK where she supervised R&D and innovation in Augmented (AR) & Virtual Reality (VR), AI, and IoT. Nadia is a supporter of Women in STEM initiatives and is a mentor at the University College London (UCL) IXN programme. She is an industry advisor to IoTerra, a USA-based B2B marketplace for IoT products and was a co-producer for the GIANT Health Event.

David Crawford - Emeritus Professor, Computer Science & Electronic Engineering, University of Essex, Professor, Digital Media Research, Ravensbourne University

David Crawford is Visiting Professor at University of Essex Colchester, and Emeritus Professor at Ravensbourne University London. David has worked for over 50 years across the telecoms/broadcast industries and UK academic institutions. His research interests are in new imaging techniques, applications for mixed reality technologies, and networks for multidimensional media. David facilitates and lectures in the UK on Degree Apprenticeship courses, promoting work-based learning curricula and collaborative industry-academia training.

David has worked in senior positions at BT, RE, Crown Castle and Harris Broadcast, and as a Director of a start-up company, TeamCast, in France. He has run his own technical consultancy company, and chairs and presents regularly at international events. David is a Member of the Royal Television Society, Fellow of SMPTE, Special-Interest-Group Champion for Cambridge Wireless on Content Production & Delivery, and Honorary Chairman of the Creative Science Foundation. He has previously served as a Council/Board Member of the Institute of Engineering & Technology (IET), the Conference Chair at IBC, and Executive Chair at the ‘mixed reality’ Community Interest Company, PlayLa.bZ.

Tony Lavender - Managing Partner, Plum Consulting

Tony Lavender is a managing partner at Plum Consulting. He has more than 35 years experience in technology, communications regulation, policy and spectrum management. His clients include governments, equipment vendors, network operators and regulators. Tony was a specialist adviser to the UK Parliament 2016 Culture, Media and Sport Committee Inquiry into “Establishing world class connectivity throughout the UK”, he chairs the Steering Board of the UK Spectrum Policy Forum and he was a member of the UK Government’s Expert Panel, established as part of the UK Spectrum Strategy, on “Incorporating Social Value into Spectrum Allocation Decisions”. He has worked on a wide range of studies including on the 5G mmWave ecosystem, spectrum sharing, spectrum valuation and more broadly on electronic communications infrastructure strategy. Tony is a Chartered Engineer and a member of the UK Institution of Engineering and Technology.

Chris Nokes - Senior Technical Advisor, Ofcom

Chris is Head of Distribution Core Technologies Section at BBC Research & Development. With over thirty years' experience in Broadcasting R&D, Chris has been involved in the development of digital television since 1994, including as a key contributor to the DVB-T2 technical study group, and editor of the DVB-T2 specification and Chair of the RF Group of the UK Digital Television Group (DTG).

Event Location

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Location info

Digital Catapult, 101 Euston Rd, Kings Cross, London, NW1 2RA

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