Navigating IP as a start-up: part one, FeTu's IP Journey

Brought to you by Appleyard Lees IP LLP

Join Appleyard Lees and FeTu, as FeTu talk about their start-up intellectual property journey

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About the event

About this Event

For many start-ups, their intellectual property (IP) may be their most important asset. There is pressure to ensure it is managed with a well thought out strategy that enables it to be leveraged commercially. In addition, it can be a challenge to navigate the IP landscape to avoid infringing other existing rights.

In this series of virtual discussions, Appleyard Lees' IP specialists talk to businesses that have been through their own start-up IP journey. They will discuss issues including: how does IP fit into a product development cycle? | The value of IP to a start-up | Types of IP rights available | Weaving IP into agreements.

In part one, Appleyard Lees patent attorney Paul Beynon and solicitor Chris Hoole talk to Jon Fenton, CEO of FeTu, a ‘green’ innovation-driven enterprise creating carbon-reducing technologies, about how they navigated IP as a start-up and developed a strong IP portfolio that is at the heart of their business.

Read our full FeTu case study at our Greenshoots intellectual property content library.

Date: 25 February 2021

Time: 9.30-11am

More start-up related IP insights are available at our virtual content library, Greenshoots.

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