This workshop is designed for anyone who has to persuade regularly as part of their job and are interested in gaining a greater understanding into the psychology of persuasion and enhancing their own ability to persuade effectively.
Participants will:
- Gain greater knowledge of the theories of persuasion and influence
- Understand the impact of the non-verbal aspects of our communication including: vocal patterns, facial expression, gaze, posture and gestures and practice skills to enhance their own non-verbal behaviour for positive influence
- Understand own style of persuasion, recognise the different communication styles of others and learn how to adapt their own style to influence more effectively
- Identify areas that may have a negative effect on the persuasion and how to plan a strategy
The workshop is highly interactive containing theory, discussions, practical exercises, and case studies. We will cover the following areas:
- Central and peripheral routes to persuasion
- Mechanics of influence
- Emotions and their influence on persuasion
- Caildini’s 6 weapons of influence
- Loss aversion
- Locus of control
- Forewarning
- Social behaviour styles
- Non-verbal communication and congruence
- Point of maximum impact
- Relevance theory
- Resistance hurdles and handling objections
Maximum number of delegates: 12
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