The nation’s favourite café has worked with CW to take inspiration from the UK tech scene.

Costa Coffee wanted to embrace technology to elevate the experience of their customers and explore what the world’s most technologically enabled Coffee Shop might look like in 2025, and how those futuristic shops might facilitate meaningful connections over great coffee.

They worked in partnership with Cambridge Wireless (CW) and The Innovation Dividend to deliver a day-long Coffee Shop Ideation at the Bradfield Centre in Cambridge, UK. Companies were invited to pitch their innovative idea to an expert judging panel and,  following a programme of tailored support from the technology community and mentors in order to help refine their pitches, winners were given the opportunity to showcase their technology the following day to Costa execs for potential investment. 

CW (Cambridge Wireless) were appointed by Costa to bring this ambition to fruition via a one-day "Coffee Shop of the Future Ideation” supported by a plethora of technology companies across the Cambridge-London technology corridor.

Naturally, Cambridge is the perfect fit for this Coffee Shop of the Future Ideation; it already has a strong base of renowned technology pioneers as well as being an entrepreneurial hub for startups with easy connections to London. 

Jon Bradford, Director of the Bradfield Centre

Three successful companies were invited to pitch to Costa Coffee executives in the finals on 26th September at Costa Coffee’s London headquarters in Holborn.

At Costa we are committed to inviting customers to discover great coffee and we are keen to explore ways that technologies help enhance this experience. It seems that successful brands are always evolving and looking to understand what customers will need in the future.

Mags Dixon, Head of Marketing for Costa in International Markets

If your company is interested in harnessing the entrepreneurial spirit of CW's technology community, contact

Unlock the power of the Cambridge Wireless community

Become part of our successful community of world-leading companies, partnerships and people

Join today

Subscribe to the CW newsletter

This site uses cookies.

We use cookies to help us to improve our site and they enable us to deliver the best possible service and customer experience. By clicking accept or continuing to use this site you are agreeing to our cookies policy. Learn more

Start typing and press enter or the magnifying glass to search

Sign up to our newsletter
Stay in touch with CW

Choosing to join an existing organisation means that you'll need to be approved before your registration is complete. You'll be notified by email when your request has been accepted.

Your password must be at least 8 characters long and contain at least 1 uppercase character, 1 lowercase character and at least 1 number.

I would like to subscribe to

Select at least one option*