The Future of Wireless is Out There
This is a golden age of collaboration but innovation is needed, not just in creating and delivering new services, but also in developing the business models that will exploit them. These are some of the findings within a report 'The Future of Wireless' launched by Cambridge Wireless ahead of its Founder Dinner on the 2nd July at St John's College.
The smart money is on mobilising a wide range of existing services according to Peter Whale of Xiam Technologies, a wholly owned subsidiary of Qualcomm, who contributed to the report: "There is huge potential for innovation. Within the wireless environment, we can see a future in which handsets become a primary method of interacting with goods and services over the Internet. As devices become more capable in terms of user interface, displays and download speeds, they also offer opportunities for developing new types of services in niche markets."
Google's Dave Burke agrees, commenting that the future is not in replicating the fixed world but in integrating the senses to improve the experience. In the report he describes Google's latest developments in speech recognition which would allow hands free access to location based applications - ideal for drivers who don't trust the sat nav - and explains how a new generation of browser-based applications would overcome platform compatibility issues.
The smart money is on mobilising a wide range of existing services according to Peter Whale of Xiam Technologies, a wholly owned subsidiary of Qualcomm, who contributed to the report: "There is huge potential for innovation. Within the wireless environment, we can see a future in which handsets become a primary method of interacting with goods and services over the Internet. As devices become more capable in terms of user interface, displays and download speeds, they also offer opportunities for developing new types of services in niche markets."
Google's Dave Burke agrees, commenting that the future is not in replicating the fixed world but in integrating the senses to improve the experience. In the report he describes Google's latest developments in speech recognition which would allow hands free access to location based applications - ideal for drivers who don't trust the sat nav - and explains how a new generation of browser-based applications would overcome platform compatibility issues.
Facilitating linear television to include real time coverage of sports over mobile Internet is of great interest to Orange, who reported that people are already using its network for watching TV and this is an inefficient use of the spectrum. The potential for using a platform independent dongle to deliver the service is described as a means of encouraging early adoption.
Graham Fisher of Orange R&D UK Ltd is the latest addition to the Cambridge Wireless Board. Speaking about his new appointment, Graham commented:
"Wireless is increasingly moving beyond the phone and has the potential to touch on every aspect of life. Some of the biggest business opportunities exist in the areas of healthcare, Machine to Machine communications and entertainment.
"One of the interesting things about Cambridge Wireless is that links people from different disciplines - medical, computing gaming, nanotechnology - not just the traditional wireless community. This combination of technologies is really exciting and was the theme of a recent Orange report 'the future of football' .
"As Cambridge Wireless brings together people from different disciplines and provides such a great melting-pot for new thinking I am delighted to be involved in its development."
Soraya Jones, CEO of Cambridge Wireless, comments that one of the benefits of membership is the access it offers to the life-science, medical technology and gaming cluster as well as a broad cross section of the wireless industry.
"The report looks at the wireless from a number of perspectives representing the interest of our membership. We are delighted to have Graham on the board and will value his input into the future direction of the association."
The report captures the themes and interests of the Cambridge Wireless Inaugural International Conference, which was held in May and offers an international perspective on the world of wireless.
"The report looks at the wireless from a number of perspectives representing the interest of our membership. We are delighted to have Graham on the board and will value his input into the future direction of the association."
The report captures the themes and interests of the Cambridge Wireless Inaugural International Conference, which was held in May and offers an international perspective on the world of wireless.
To read the full report visit http://tinyurl.com/m6mhh2
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Notes for editors follow
For media information please contact:
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Tel: 01954 202789
For Cambridge Wireless please contact:
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www.cambridgewireless.co.uk
Notes for editors
Cambridge Wireless Founders Dinner, 2nd July, will feature a presentation by Houston Spencer, Chief Marketing Officer, Alcatel-Lucent, with drinks sponsored by Spectrum. His talk is entitled: 'Why my customer is a 23 year old girl', he will explain the characteristic of the 'digital youth' a generation that grew up with the internet, broadband, mobile phones and the like so they are comfortable with technology and a favorite target of many marketers. However they are also used to 'freeconomics' where all digital content is free and he will discuss the implications of this.
More information: http://cambridgewireless.co.uk/events/article/default.aspx?objid=36349
Cambridge Wireless is one of the world's premier wireless communities with a rapidly expanding network of companies interested in the application of wireless technologies.
Directors of the board:
David Cleevely - Chairman of Cambridge Wireless. Also chairman of CRFS, the spectrum monitoring company, which he co-founded in July 2007, and co-founder and chairman of the web-based antibody company Abcam. He has been a prime mover behind Cambridge Network, co-founder of Cambridge Wireless and is a member of the Ofcom Spectrum Advisory Board and the IET Telecoms Sector Panel.
Stirling Essex - Director of business development for CRFS, developers of innovative spectral monitoring products and services. He is a co-champion of the Cambridge Wireless Future Wide Area Wireless Special Interest Group
Jack Lang - Entrepreneur in Residence, Centre for Entrepreneurial Learning, at the Judge Business School, University of Cambridge, and an affiliated Lecturer at the Computer Lab, University of Cambridge.
Ted Mercer - Senior partner in the Technology and Telecoms Group, Taylor Wessing
Rob Morland - Managing Director at Cambridge start-up company Intrasonics Ltd.
Geoff Varrall - Founder Director of RTT Programmes, a company specialising in providing technology and engineering consultancy to the wireless industry.
William Webb - Head of Research and Development at Ofcom.
Peter Whale - Director of Product Management for Xiam Technologies Ltd, a wholly-owned subsidiary of Qualcomm. Xiam is the market pioneer in discovery and personalisation solutions for Mobile Operators.
Malcolm Wood - A unified communications innovator and developer of Computer Telephony Integration software for the SME market.