Cambridge Wireless asks if knowing where you will be tomorrow means more than where you are today?
Speakers at the event will include Dr. Rob Harle, from the University of Cambridge Computer Lab; Simon Reed, Head of Technical Services Group, Transport for London (TfL); Olaf Baars, Deputy Chief Fire Officer; Royal Berkshire Fire and Rescue Service and Mirco Musolesi, from the School of Computer Science at the University of Birmingham.
“Mobile phones are increasingly equipped with sensors, such as accelerometers, GPS receivers, proximity sensors and cameras, which can be used to sense and interpret peoples’ behaviour in real-time,” said Mirco Musolesi. “Information extracted from sensors can be used to model and predict movement patterns and provide a very rich set of multi-dimensional data, for applications such as personalised marketing, real-time support for policy-makers and health interventions.”
TfL accurately tracks 8500 public service vehicles on one of the world’s largest metropolitan bus networks and in 2012 launched an Application Programme Interface (API) that feeds predicted arrival data and service information to third parties for the development of smartphone ‘apps’, research and development projects. At the conference, TfL’s Simon Reed will outline the technology used and share the experience and business benefits TfL experienced with the API operation.
As part of the agenda, Cambridge Wireless will be running a Fast Pitch session for location-based technology organisations to take give a three minute pitch.