Mobile Gives One-To-One Marketing Some Real Intelligence

Merchants have long benefited from focusing on customer preferences. Even for early traders, it was clear that remembering customers' likes and dislikes enhances transactions and builds customer loyalty. Nearly two decades ago, marketers started using the term "one-to-one marketing" to describe a strategy that emphasizes highly personalized interaction with the help of technology.

Mobile is now helping deliver intelligent one-to-one marketing so let's discuss what it means to you and the pitfalls to avoid. Come see us at the Takeaway Exhibition to see how mobile is changing the face of hospitality.