Cambridge Network Breakfast Networking: Social media and crisis management
Sue will be talking about how social media has become an essential part of crisis management for your business. How can you use it to your advantage, to take negative sentiment and turn it into something positive? How can you regain control of the narrative so you can get across your side of the story? There'll be plenty of best practice examples on offer too - from the YO! Sushi customer who changed his mind over the cost of his burger, to the business owner who lived to regret having a tantrum on TripAdvisor...
Paul will be talking about how to create a crisis communications plan and deliver it when the wheels come off. How do you plan for the unforeseeable future emergency? Who leads your communications when the media is baying at the door? How do you assess your business for potential areas of customer or investor unhappiness? We’ll go through the groundwork and the outlines of how to build a plan right for you and discuss some of the greatest PR disasters, the good the bad and the ugly.
Sue Keogh is a specialist in writing for the web who honed her skills producing compelling content for the BBC, Yahoo!, AOL and ITV.com. She runs Sookio, a Cambridge-based business offering copywriting, web content and social media services to small businesses and household names including Toshiba, the University of Cambridge and GOV.UK. She runs regular workshops on writing for the web and social media, sharing practical tips on engaging your target audience through your blog, website copy or social media feeds. Find out more at sookio.com and sign up to the mailing list for a monthly blast of tips and tricks.
Paul Casciato is an international media consultant, trainer and adviser. Founder of Cambridge-based Blue Lake Media http://www.bluelakemediapr.com and an associate at London-based Cheary & Gallagher http://www.chearygallagher.com, Paul provides strategic advice to business (Tetra Pak, Shell) and prepares leaders at major global organisations such as the United Nations for critical broadcast or print interviews. He also provides advice on managing crises and writes copy for press releases, speeches and annual general meetings. Paul is a former Reuters http://www.reuters.com business and political journalist who spent 20 years roving North America, Europe, the Middle East and Africa as a reporter and editor probing businesses, governments, the military and supranational organisations for the breaking news that moves the global financial markets.