Innovative IoT technologies continue to accelerate and enable the growth of connected things, yet, what is it that has held back the absolute explosion of IoT? The readiness and maturity of enterprises in this new and complex field remains at a fairly nascent stage. Fear of change, lack of standardisation, and ‘enterprise culture’ are some of the reasons. As these barriers are overcome, the growth will become a reality – driven not only by internally focused goals but also the benefits and opportunities from Subnets of Things and Operational Data Spaces. Be prepared.