Can 5G work commercially for the media industry?

Amidst the usual ‘G’ hype in telecoms circles, many wonder whether 5G is a vendor’s solution looking for a problem. And yet the UK and European governments see 5G as a key enabler to economic success. To sustain commercial success, it is becoming increasingly evident that 5G cannot be yet another linear development in radio coverage and capacity. Therefore, new business models will be required. This session will recap on the current status of 4.5G and 5G development, summarise some of the commercial challenges, and examine the questions of whether and how 5G may be relevant for media players.