How to make corporate R&D useful to industry?

Why bother with Research? This talk will look at different ways to think about planning and running R&D based on experiences in intellectual properties (IP) exploitation and the venture model of building companies. R&D has a very low success rate of converting projects in to commerce successes that is reflected in low values typically placed on the IP generated by R&D. The net result is that R&D can destroy value, with the value of the generated IP being less than the aggregated cost. By thinking back from the final product to the start point can we learn new ways to run R&D and derive useful insights on how to balance aspects such as incremental and “blue sky” research focus, disruptive technology and disruptive business models. The talk will draw from experiences in the commercialisation of industrial as well as well academic R&D.

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