Consumer-G: Focus on user experience

The industry has always been promising consumers that every new-G will deliver benefits that will dwarf current-G technology ones. But how do consumers experience these enhanced benefits? How will these benefits manifest in the world of 5G where the industry is mostly focusing on stretching cellular and WiFi features in isolation instead of understanding how to deliver tangible value to consumers? How high on the industry's agenda of 5G features to stretch sits the convergence of cellular and WiFi? Are we over-engineering 5G and missing the forest for the trees?