At EE we thrive to know what our customers want, and aim to offer them far greater innovation than they imagine. We believe that records are only set so that they can be broken. In our pursuit of setting higher bars of innovation, and pushing limits, we see small cell as a potential solution to some of the challenges ahead. However, we don’t believe that small cell will solve all coverage or capacity challenges, but we do believe that small cell could lead to something much bigger. This talk will give an insight into our views of what the future may look like, and the role small cell would play in it. We believe that to find the limits of what is possible, sometimes we may need to go into the realms of what is perceived to be impossible.