Emerging technologies enable more capacity and better quality for the digital content. We are rapidly approaching an era where the numbers of devices and their hunger for content take the capacity demands to such heights that we have to make some big choices.
How do we deliver content? This SIG event will discuss how we make these choices depending on the type of content and where it is delivered, typically choosing between unicast and broadcast. Traditionally a wall mounted TV gets its content broadcasted while a handheld device receives a unicast, specific to the screen resolution, and more adaptive to needs of that specific device.
When broadcasting live content, the format has to be suitable as it’s for a large number of devices, like a Set-Top-Box next to the TV. Using a cable or satellite technology to deliver the content to the STB that converts it to a high quality picture on the screen is a good example of broadcasting in action, but adding user specific content is needed to enhance the user experience, and this can hardly be broadcasted. Some of the big challenges in multicasting to a number of mobile devices come from choosing the right format for the multicast, such a format that would be suitable for a large number of devices.
Moreover, in mobile devices, the applications can use the sensors in the devices to identify the best way to connect to the content, when and where to get the content and even tweak the capacity needs when the best possible resolution is not needed.
Register now for this event to discuss the pros and cons of both unicast and broadcast, the value proposition of user specific content, challenges we face and the benefits we can derive from the tailored content.
Presentations will be heard from,
David Thompson, CTO & Founder Airsense
Dr David Wisely, Head of Mobile Research, BT
Matthew Stagg, Senior Manager of Network Strategy EE
Mark Swarbrick, Project Director DCMS
This event is FREE to members of Cambridge Wireless. Tickets for non-members are £155 plus VAT.
Limited FREE places for non-members: We are keen to engage with, and foster the next generation of technologists so we have limited FREE delegate places at our events for non-members who are under 30. If you would like to register for one of these places, please register as a non-member and under job title please list your date of birth. We will then confirm if you have received a place within one week of the event.