Partnering for Success

Brought to you by The Business Group

Today, businesses need to work collaboratively to compete successfully. At this event you will learn how your business can identify, secure and capitalise on the right strategic partnerships. The evening starts with networking over pizza and will feature speakers from multidisciplinary backgrounds.

About the event

Finding the right channel and strategic partnerships will make or break a company in today’s hypercompetitive environment. But how can you identify the right channel for your sales and marketing efforts? What might be the best partnerships for you to leverage? And ultimately, are you investing your resources effectively, or could a different partnership engagement approach boost your return on investment?

In this free evening event, speakers from multidisciplinary backgrounds will cover:

  • How to establish Product-Market Fit
  • How to then identify Product-Channel Fit
  • How to create a powerful Partnership Programme, looking at:
    • The lessons of why some brands have won big, while others have failed
    • An overview of the types of partnerships you should consider
    • How to set up a partnership engagement
    • How to build and launch a successful partnership programme

This event is free to attend, but space is limited so early registration is advisable.

You can follow @CambWireless on Twitter and tweet about this event using #Business.

Kindly Hosted by GeoSpock

Extreme-scale spatial big data platform company that provides analytics, visualisation & builds insight.

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Agenda

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The information supplied below may be subject to change before the event.

17:00

Registration and networking over refreshments and pizza

17:40

Introduction to CW from Simon Mead, CEO, CW (Cambridge Wireless)

17:45

Welcome from our event host GeoSpock

17:50

Collette Johnson, VP Marketing, GeoSpock

18:05

Julian Sametinger, Senior Partner Development Manager, Startups, UK&I,

18:30

Speaker to be confirmed

18:55

Panel session with all speakers

19:25

Closing remarks and event ends

Speakers

Collette Johnson - VP Marketing, GeoSpock

Collette works for GeoSpock leading the company’s global marketing. Her previous experience includes working Plextek leading their corporate marketing, she also worked at NHS innovations with a lead role in bringing together industry and clinical organisations for product adoption and also was the programme lead for the national SBRI Healthcare programmes, whilst in this role she focussed on the connected healthcare sector and developed a network bringing together, industry, clinical and academic stakeholders. Her experience also includes a strategic role at Cambridge Consultants for world leading corporate organisations and highly innovative start-ups.

Julian Sametinger - Senior Partner Development Manager, Startups, UK&I, Amazon

SIG Champions

Ann Fisher - Co-Founder & NED, Bailey Fisher Executive Search

Ann co-founded Bailey Fisher Executive Search in 1998, leading to a successful exit in July 2018, where she is still involved as NED. Ann has a passion for diversity, founding Women 4 Technology in 2008, a networking forum for over 1500 international female entrepreneurs, investors and business leaders in the technology sector, with events hosted in Cambridge, London and Manchester.  Ann has over 20 years' experience in executive search, focusing on high growth Technology companies and Professional Service firms associated with the Technology community. Ann is highly adept at building senior management teams for fast-paced innovative technology companies. Ann led the business development activities in Bailey Fisher; organising the Silicon Valley Comes to the UK events, supporting the Business Weekly Awards, Samsung STEM Girls, Cambridge Girls Talk and in recognition of Ann's extensive business network, she was nominated as one of the Top 25 Most Influential Business People in the Cambridge Technology Cluster. Ann has been a mentor on the Techstars Barclays Accelerator; a member of the Astia Global Advisory Board, a US organisation dedicated to the success of high-potential growth ventures, and a member of the Cambridge Campaign Committee for the Arthur Rank Hospice Charity. Prior to co-founding Bailey Fisher, Ann set up her first recruitment business at the age of 27, which she built to a successful exit within 5 years. Ann started her commercial career as Head of Finance with an early-stage software house in London, having trained with a Top 10 Manchester-based accountancy firm.

 

Collette Johnson - VP Marketing, GeoSpock

Collette works for GeoSpock leading the company’s global marketing. Her previous experience includes working Plextek leading their corporate marketing, she also worked at NHS innovations with a lead role in bringing together industry and clinical organisations for product adoption and also was the programme lead for the national SBRI Healthcare programmes, whilst in this role she focussed on the connected healthcare sector and developed a network bringing together, industry, clinical and academic stakeholders. Her experience also includes a strategic role at Cambridge Consultants for world leading corporate organisations and highly innovative start-ups.

Mike Price - Chair and Owner, MPA

Mike Price qualified as an accountant some 25 years ago. Mike built his career around his passions; technology, working in finance and general management, though his career with Deloitte was cut short when he was hit by joy riders, resulting in spinal injuries which made a 'normal' job near impossible. So, in 2007 Mike founded Michael Price Associates (MPA).

In the 13 years since, Mike has grown MPA to a company of 75 staff that works with over 800 businesses across the UK. Situated in Milton Keynes, MPA works to support innovative businesses of all sizes, tailoring their services to best meet the needs of their clients. In his spare time, Mike is a triathlon enthusiast. His latest challenge is to set a new world record for the most half Ironman events completed in 12 months.

Event Location

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Location info

GeoSpock, St Andrew's House, St Andrew's Road, Cambridge, CB4 1DL

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