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Understanding the IoT for your business - CW Tech Training

Brought to you by CW (Cambridge Wireless)

An intensive full-day training on specifying and developing IoT deployments given by Nick Hunn. Places are limited to 30 so book early to avoid disappointment.

Registration for this event is now closed.

About the event

Recent coverage of the IoT has reported that many projects fail or never deliver the anticipated benefits. 

This intensive, full-day course is designed to provide a high-level overview of how to specify and develop IoT deployments.  Starting with the value chain, it looks at the steps that a company needs to take to work out the business model and the individual resources and decisions which are needed to achieve the project goal.

Why should you choose this course?

The IoT has become a popular buzzword, promising the ability to transform a business and disrupt competition.  As with so many buzzwords, the reality is more complex.  An end-to-end IoT deployment requires a wider diversity of skills than exist in most companies, ranging from hardware design, through communication technology to big data processing and analytics.  Bringing those different areas of expertise together is proving to be a challenge for many companies, which is why a significant proportion of IoT projects have stalled. 

However, many companies are beginning to reap the benefits.  As more of the pieces required to make IoT projects successful are falling into place, some of the issues are becoming easier, but the IoT is still a challenge.  This course provides a practical overview of the elements of an IoT deployment, highlighting the skills required to be successful and identifying potential pitfalls. 

The course is split across three sessions (see more information on these in the agenda):

  • Session 1: What is the IoT? 
  • Session 2:  IoT standards and the details of implementation
  • Session 3:  IoT Business Models

Who should attend?

The course is intended to provide a broad understanding of how to develop an IoT project or strategy, highlighting the end-to-end process from collecting data to acquiring insight from it.  It aims to provide attendees with a broad understanding of the project steps so that they can be confident in asking the right questions when they put their IoT plans in place.  As such it is of benefit to:

  • Senior Managers and Directors
  • Project and Programme Managers
  • Technical Strategists
  • Implementers
  • IoT Practitioners
  • IoT Consultants
  • Sales and Marketing
  • HR, Finance and Recruiters
  • VCs and Investors
  • Anyone wanting to understand more about the reality of the IoT.

What is the course outcome?

By the end of the course you should have a clear understanding of the pieces that make up an IoT solution and how they interact to generate data insight.  As well as an understanding of the technical elements you will also appreciate the value of the various elements to a business and how that relates to a variety of business models.  It should help you to understand the skills necessary to embark on an IoT project.

Who is the course leader?

Nick Hunn is the founder and CTO of WiFore Consultancy and one of the Connected Devices SIG champions.  He has founded two successful start-ups based on connected technology, and has been actively involved in designing wireless end-to-end systems for over 20 years.  As well as designing products, Nick has participated in developing wireless standards, chairing working groups within Bluetooth, ZigBee and the Continua Alliance.  He is well known for evangelising and writing about technology on his blog at, and is the author of CUP’s “Essentials of Short Range Wireless Technologies”.  He is currently completing his next book on the IoT.  He is a regular speaker at Cambridge Wireless including our international conferences and events.

You can follow @cambwireless on Twitter and tweet about this event using #CWTechTrain.

Hosted by The Bradfield Centre

The Bradfield Centre is the premier Tech Hub serving the Cambridge technology cluster and the wider East of England region.

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The information supplied below may be subject to change before the event.


Registration and networking with refreshments


Session 1: What is the IoT?

• The history of connected devices
• The difference between M2M and IoT
• The importance of Insight and Big Data
• Why is everything Smart? And what does it mean?
• Introducing the IoT value chain
--- Hardware
--- Connectivity
--- Device Management
--- Applications and Analytics
--- Deployment


Lunch and networking


Session 2: IoT standards and the details of implementation

• Too few, too many, or irrelevant?
• License-free wireless – LoRa, Sigfox, Bluetooth Wi-Fi and ZigBee
• Cellular – GPRS, LTE-M and NB-IoT
• Future trends in comms
• Making the right comms and service choice
• Sullen or verbose? Deciding how much data to send
• Understanding edge processing
• Designing low power hardware
• Deployment, commissioning and configuration
• Security and device updating
• Choosing a cloud service
• Understanding the value of Platforms


Refreshments & networking


Session 3: IoT Business Models

• Vertical, consumer and service-based models
• IoT Market opportunities
• The changing cost of IoT and the opportunities that creates
• Identifying the challenges of IoT development
• Managing an IoT project
• Skillsets for successful IoT deployments
• Examples of successful IoT
• Who will “own” the IoT?




Event Close


Nick Hunn - CTO, WiFore Consulting

For the past thirty years Nick has been closely involved with short range wireless and communications, designing technology that helps to bring mobility to products, particularly in the areas of telematics, M2M, IoT, wearables, smart energy and mobile health. He is closely involved with the Bluetooth SIG, the Continua Alliance and other medical and wireless standards bodies. He is the author of 'The Essentials of Short Range Wireless' - a book attempting to explain the application of wireless technology to product developers.

Event Location

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Location info

The Bradfield Centre, Cambridge Science Park

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