More and more organizations realize that just having a good product is not enough to be successful. Instead the whole customer/user journey from awareness to cancellation is pivotal to success and needs to be designed for. In this course, you will learn how to design service experiences for customers and users optimising your organisation's engagement with the customer/user at each of the steps in a way that makes your organization stand out from the crowd and ensuring that your customers come back for more.
All participants are asked to bring their laptop (if possible) when attending the Service Design course.
In this course, participants will acquire up-to-date knowledge and skills to:
- Know what is service design
- Understand Service Design Techniques and Principles
- Effectively create new service designs
- Build lifecycle thinking into the service design processes of your organization
Hands-on exercises will be used throughout the training session. More info, other dates and courses can be found here.
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