30 Mar 2011

Penrillian bring the Orange app to life on BlackBerry smartphones

The "Your Orange" service was already a success on other platforms, allowing users to review and manage their accounts via their handsets. The team at Everything Everywhere wanted to adapt this experience for the BlackBerry® platform and Penrillian to bring it to life.

When Everything Everywhere wanted to tailor their online application for BlackBerry® smartphones, they got more than they could have imagined from top app developers Penrillian.

The "Your Orange" service was already a success on other platforms, allowing users to review and manage their accounts via their handsets. The team at Everything Everywhere wanted to adapt this experience for the BlackBerry® platform and naturally turned to accredited BlackBerry Alliance Program member Penrillian to bring it to life. And Penrillian's skilled professionals did far more than just copy the app from one platform to another.

Penrillian worked closely with Everything Everywhere to make full use of the particular strengths and features of BlackBerry devices, and significantly enhance the user experience. They achieved this using "Agile Development" - a flexible route for exploring and fine-tuning creative ideas quickly. It’s a technique that Penrillian have perfected for matching client needs with solutions specific to the BlackBerry platform.

Hannah Beal, Device Self Serve Specialist for Your Orange, thought the project was ideally suited to Penrillian's flexible Agile Development style. “Penrillian helped us in areas like using the BlackBerry menu page. It was not something we had explored before. It was very interesting to see how that mixed with our original ideas.”

Incredibly, the first version of the supercharged new app was completed in just a few months. Penrillian enabled users to keep track of their bills, make changes to their accounts and make the most of Orange and their device. In a win-win situation, the app increased customer value while saving Everything Everywhere money by reducing the need to contact their Customer Services team.

The future-proofed application created can readily be updated and expanded at regular intervals, with the same Agile Development able to bring new features on stream as needed.
Orange now has a BlackBerry application which stands out amongst other platforms. And Hannah Beal from Your Orange agrees. “The quality of the final product and its features far exceeded my expectations. ... Fantastic. We kept some ideas back for Version 2. I'm already looking forward to doing it again.”

Ends
About Penrillian

Penrillian is an agile software development company specialising in developing cross platform applications for mobile and wireless devices.
The companies’ diverse customer base includes major UK Operators (Vodafone, Everything Everywhere and O2), Software Vendors and Start Ups. They choose Penrillian because of its agile approach, which enables the company to respond quickly to changing demands.

Core competencies include: BlackBerry, iPhone, Android, Symbian and Windows Phone. Penrillian maintain close links with the major influencers and knowledge centres in the mobile software industry and are a BlackBerry Select Partner.

www.penrillian.com

About Everything Everywhere:

Everything Everywhere is the largest mobile network operator in the UK and is a joint venture between Deutsche Telekom and France Télécom. Formed in 2010, Everything Everywhere now runs two of Britain’s biggest brands – Orange and T-Mobile. The joint venture aims to give its customers a better experience than they’ve ever had before – with the widest coverage, smartest support and, more choice and the best value.
www.everythingeverywhere.com
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.