We’re evolving! Fen Technology and Wright Design join forces under a new name

Why rebrand?

Fen Technology acquired Wright Design in May 2024, adding industrial and mechanical design expertise to the capability of highly experienced teams in electronic engineering and software development. Twelve months after the acquisition, clients have already seen the value in having a partner who can take a coherent view of the total product development challenge and meet every aspect, from concept through to manufacture.

Rebranding to Forward NPD fully captures the combined force of the two businesses. Together, they provide a complete new product development service that spans everything from initial ideation and concept development through the early design phases of product development into hard engineering development of products and manufacturing introduction.

“For me, the exciting thing is that the combined entities really are delivering on an end-to-end mission,” says MD Steve Baker.

“There's a logical appeal to the story, of course, but the reality is that we're delivering compelling work right across these teams. From soft stuff (will users respond better to this or to that?) to hard stuff (have you, or have you not, met all regulatory requirements?), and all the way through to manufacturing production.”

Why Forward NPD? 

The new name reflects the spirit of the company and the way services are delivered across the different areas of New Product Development.

• Forward thinking: always innovating and looking to the future, enabling product managers to enhance products in their existing portfolio to extend lifetime value and enter new markets.
• Forward momentum: turning founders’ bright ideas into brilliant products, supporting throughout the full lifecycle of product development.
• Forward planning: strategic thinking from a highly experienced team, from proof of concept and feasibility assessment all the way to transition to manufacture.

There is also a nod to both companies’ foundations with the F for Fen, and WD for Wright Design woven into the name itself.

Currently based on two sites in central Cambridge and Oakington, the team is perfectly placed within the Cambridge tech cluster to support clients in the innovation ecosystem and beyond.

To talk to Forward NPD about your new product development challenge, please visit forward-npd.com/contact-us or call +44 (0)1223 236 262.