Why we need user insights in digital product design

Digital devices are fast becoming an integral part of people’s everyday lives, not only changing how we communicate, but also offering innovative ways to monitor our health and well-being. In a new article for International Pharmaceutical Industry (IPI), Charlotte Harris, Head of Front End Innovation, explores several research techniques to gather rich user insights for your digital product design.

https://international-pharma.com/the-importance-of-user-insights-in-digital-product-design/