China Market Overview – East meets West

The growth of the Chinese economy is well known and well documented and clearly China has a lot to offer to UK PLCs, especially in the areas of technology. However, if you are keen to harness the global powerhouse that China represents, then you must be prepared to throw out everything you know about doing business in the West and be prepared for a very different kind of business relationship. This session will take a look at the essential cultural and social elements for successfully engaging the Chinese market.