CWIC 2022 - Alex Rühl, PwC

Demystifying the Metaverse

It seems every company is being told they need to care about the Metaverse. But what is it, how are clients using it and what is the impact today and looking towards the future?

About Alex Rühl

Alex-RuhlAlex is the newly appointed Head of Metaverse Technologies at PwC UK. A recognisable figure in the XR industry, she’s spent the last 7 years building immersive experiences for global brands across multiple sectors. She most recently directed the first BFI-network funded virtual reality experience “Rock Paper Scissors” which premiered at the prestigious Venice Film Festival 2022. Alongside her work as an award-winning creative, Alex speaks globally on the metaverse and the future of storytelling. Her accolades include being a TEDx Speaker, Pioneers of Immersive Reality award winner and part of The Drum’s 50 under 30.

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