CWIC 2022 - Michelle Lim, Cambridge Consultants

Big Questions to Unlock the Key Value of the Metaverse – As a Bridge to Reality

The metaverse, a confluence of technologies that together deliver a spectrum of experiences, has arguably arrived. While its potential is vast, challenges abound, in particular a lack of clarity on how virtual experiences can meaningfully impact our physical, psychological, and social lives. In this talk, we identify the big questions that help us structure the space and tackle these challenges. In doing so, we'll unlock the key value of the metaverse - as a digital-physical bridge that can augment our real-world lives and even fundamentally change the way we interact with and experience the world.

About Michelle Lim

Michelle-LimMichelle is a behavioural scientist specialising in the intersection of psychology, AI, and physical-digital systems. She works in the multidisciplinary team of Human Machine Understanding at Cambridge Consultants, tackling cutting-edge challenges where deep, nuanced human understanding is required. Michelle has helped clients in the technology, consumer and healthcare sectors innovate through incorporating thought-leading insights into human behaviour. Her current passion is in developing human-in-the-loop systems informed by psychological models and agile user experimentations, which are trusted by design. Her background in psychology and technology underpins her interest in the metaverse (a convergence of technologies delivering a spectrum of human experiences). She's interested in how the evolution of cyberspace defines human-human and human-object interactions, and how these influence people in the real world.

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