When healthcare meets consumerism – a clash of cultures or an opportunity to change the game?

As more consumer goods companies move into the healthcare space, medical device companies are under pressure to deliver similar experiences to those delivered by the powerful brands. The days of pure functionality and them knowing best has gone. As self-administered care and independent living initiatives drive attempts to ease the cost of healthcare the convergence of medical and consumer goods will be heavily focused on delivering better user experiences as each sector seeks to win the high ground. Threat or opportunity... either as long as the patient is the winner.