Product vs Promise

Exploring the complex tension between real and imaginary in the age of investment hype.

Fifty years ago, the path from idea to global company was straightforward: build something, sell it, scale it. Today, subscriber numbers and social reach can attract millions in funding before a single product ships. But has anything really changed?

From the founding of the Bank of England to the South Sea Bubble and the Industrial Revolution, investment has always swung between backing what exists and betting on what might. This event examines that recurring tension - between the inventor who builds and the influencer who promises - and what it means for entrepreneurs, investors, and innovators navigating the funding landscape today.

Through expert talks and a concluding panel discussion, we'll draw on historical patterns, lived experience, and venture capital insight to explore where are in this ongoing transition, and what the current moment means for those seeking or providing funding.

Attend to:

  • Understand the historical cycles between production-led and promise-led investment
  • Hear from inventors, influencers, and investors on what it really takes to secure funding today
  • Explore how design thinking and user-centred innovation are reshaping commercial value
  • Discover where technology start-ups sit in the evolving funding landscape for deep tech and AI

Who should attend: Entrepreneurs, inventors, investors, and business leaders at any stage of the funding journey. Particularly relevant for those developing new technologies, seeking investment, or advising early-stage companies in technology sector.

This event is kindly hosted by The Glasshouse, @InnovateCambridge. https://innovatecambridge.com/


Connected Thinking SIG Champions

Paul Bearpark

Paul Bearpark

Head of Electronics & Software, 42T

Paul Green

Paul Green

Non-Exec Director, Iotics

Nick Hunn

Nick Hunn

CTO, WiFore Consulting

Sylvia Lu, FRSA

Sylvia Lu, FRSA

CEO & Founder, YOOVIP

Shahzad Nadeem

Shahzad Nadeem

Director Business Growth, Itron

Tim Whittaker

Tim Whittaker

Head of Professional Audio Visual, Wireless & Digital Services, Cambridge Consultants