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Location data – finding the needle in the haystack

Brought to you by The Location Group

Localisation and positioning has become a big data problem involving time-series and trend positions for very large numbers of devices.

Registration for this event is now closed.

About the event

Individually, most of the data is of little value and interest. How will future applications access these vast quantities of data? How will they extract the essence of value and present this distilled information to the users of the application? This dynamic CW SIG event will feature industry speakers who will be debating these topics as well as providing an opportunity for audience participation during the panel discussion.

In this special SIG Event of the Location Based Services / Systems we will explore the purpose of location data, what value it lends to applications and emerging methods by which this information can be exploited, presented and visualised to users of the application.  Of particular relevance is the current evolution of cities as a source of location information, represented through the concept of Smart Cities.

Although traditional geolocation has a role to play, the challenges of 3D positions indoors and within the context of the space and environment in which we live is far from trivial.  It is ripe for innovation, but it is one that carries significant challenges to the way in which we collect and manage location data and how we process it to derive value.

You can follow @cambwireless on Twitter and tweet about this event using #CWLBSS.

Hosted by MediaTek (MTK Wireless Limited)

MediaTek is a fabless semiconductor company.

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The information supplied below may be subject to change before the event.


Registration and networking


Introduction to Location Based Systems/Services from David Bartlett, Omnisense


Welcome from host, Henry Vickers, UK Software Director, MediaTek


Future thinking: location based technology and it’s adoption in major infrastructure projects; Maggie Brown, Innovation Programme Coordinator, Crossrail

In the later part of the 20th century, the digital revolution gave modern humanity unprecedented access to information, but we have yet to fully realise the potential implications of this revolution on industry. The way that we understand, connect and interact with data in the delivery of major projects is still underdeveloped and there is a ways to go to fully realise the “digital railway” vision, but Crossrail and other major projects are exploring new technology and beginning to develop new processes that will dramatically change the currently accepted delivery and operation models, but the speed of change is slow. How do we support this shift change? How can we better use, connect and manage information in major project delivery?




Don’t fear the third dimension; David Mercel, CTO, Advanced Laser Imaging

Despite the proliferation of recorded 3D positional information it is still under-utilised across most industry sectors and still seen as a specialist pursuit. What causes this fear of adoption? Should we still be afraid of gathering and using this data? Or is it time to shake off the fear and perceived limits and embrace the third dimension? This talk will challenge our perceptions of current limits on using 3D information and describe how it can, and is, being harnessed to change the world.




Refreshments and networking


Enhancing our real-world interactions through location-based services; Steve Marsh, CEO & Founder, GeoSpock

Location-based insights have the potential to revolutionise the way in which we interact with the world around us. By understanding real-world behaviour we can optimise our transport networks; build smarter cities; and add immense value to a huge array of user experiences - but handling the vast quantity of location information required for such use cases is a massive problem.




The how and why of finding people on construction sites; Simon Bee, Senior Software Development Manager, Autodesk

Construction projects present a rich, varied and often challenging environment in which to track people and assets. This talk will describe some of the specific problems faced by those attempting to integrate location based tracking technologies into their construction projects. We’ll also explore how the activities we might aim to support can radically change the technological requirements.




Panel session with all speakers chaired by SIG Champion, David Bartlett, Omnisense


Event Closes


Simon Bee - CEO, Autodesk

Maggie Brown - Innovation Programme Coordinator, Crossrail

Steve Marsh - CEO & Founder, GeoSpock

A technology entrepreneur, Steve graduated from The University of Cambridge with a PhD in Computer Science in 2013. Steve’s PhD research led him to build custom supercomputer architectures for the real-time simulation of human brain function. It was his extensive PhD research that inspired GeoSpock’s revolutionary technology.

An Information Age UK Data Entrepreneur of the Year 2017 winner, Steve is a member of Forbes’ 30 under 30 2016, and an alumnus of the Techstars Winter 2014 cohort in London. He is also a past winner of Information Age’s UK Data Entrepreneur of the Year and an affiliate of TechCity’s Upscale programme for high-growth businesses.

While reading his PhD at Cambridge University, Steve founded Collide, a location-aware mobile application (iOS and Android), winning both the ‘Silicon Valley Comes to the UK’ Cambridge Appathon, and Cambridge University Entrepreneur of the Year 2012. Steve also holds an MEng in Computer Science from The University of Manchester.

Steve has secured $13.2 million funding for GeoSpock to date, having recently raised an additional $6.6 million, which closed GeoSpock’s Series A funding round and will help to expand the business into new regions around the world.

Dave Mercel - CTO, Advanced Laser Imaging

SIG Champions

David Bartlett - Senior Principal Engineer Positioning, u-blox UK

David Bartlett works in the positioning technology (R&D) group at u-blox with a focus on hybrid positioning: bringing together GNSS with terrestrial systems such as UWB and V2X, primarily in support of future autonomous vehicle, driverless car and robotics applications but also for IoT and indoor positioning. Prior to this he was CTO and co-founder of Omnisense delivering high precision indoor IoT tracking solutions. He also worked at Cambridge Positioning systems with a focus on cellular positioning and network aided GNSS techniques.

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Bob Cockshott - Quantum Lead, PNT Lead, The KTN

After 25 years in the space industry working mainly on electro-optical payloads, Bob has spent the last 13 years in the government-funded Knowledge Transfer Network, supporting business in position, navigation and timing, and more recently also quantum technology. Bob has taken a special interest in GNSS vulnerability, and has organised international conferences on vulnerability and its mitigation. Bob is a member of the Cabinet Office PNT Technical Group and chairs the Royal Institute of Navigation’s Technical Committee. Bob is a member of the International Time and Sync Forum Steering Group and is also a Cambridge Wireless Location Based Services SIG Champion.

Ben Tarlow - Senior Staff Engineer, Qualcomm Technologies International

Ben has worked in positioning for 15 years, developing algorithms for satellite, cellular and other terrestrial RF technologies. At Qualcomm, Ben works in the Advanced Algorithms group, where current research areas in location are data fusion, use of sensor data for positioning and fitness applications; one day, he hopes to be given the remit to explore the area of olfactory positioning. Ben has a background in Pure Mathematics and a PhD in Combinatorics. He has over 20 different patents filed or granted, mostly on subjects relating to positioning.

Event Location

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Location info

MediaTek, Building 2030, Cambourne Business Park, Cambourne Road, Cambridge, CB23 6DW

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