The present, the future & challenges of AR/VR

Brought to you by The Future Devices & Technologies Group

At this event, industry thought-leaders present the key trends in immersive technologies. This will be followed by an interactive workshop to find solutions to design & development challenges, business model struggles and handling hardware evolution.

Registration for this event is now closed.

About the event

The morning’s talks will provide an overview of immersive technologies from the perspectives of design, business outcomes, monetisation opportunities & finding killer use-cases - especially with the consideration of 5G’s upcoming roll-out. Delegates will have the opportunity to experience some of the industry demos presented by our speakers.

During the afternoon workshop, delegates will split into teams to design immersive solutions that could improve citizens' quality of life and employee experiences.

Immersive technologies will disrupt the way we interact in our daily lives & will change the employee experience. Over the past few years, we have seen the development of many applications in the gaming space, marketing & advertising agencies. This is now being embraced by other businesses like healthcare, engineering, telecoms & automotive. However, as an industry, we still face key challenges around business-cases, monetisation, user-experience & device-adoption. Recently, with 5G deployments, new use-cases are emerging, such as holographic communications which will have an impact on adoption rates. Device prices are reducing & some of them do not require high-end computers to experience a high-quality experience. The evolution of android & IOS OS that support AR has provided an opportunity to deliver experiences that can be enabled via smartphones, thereby increasing outreach.

Participants of this fun and interactive workshop do not need to have in-depth knowledge of immersive technologies, just interest, enthusiasm and a willingness to contribute ideas and insights from their industry's point of view!

                         

You can follow @cambwireless on Twitter and tweet about this event using #CWFDT.

Hosted and sponsored by NTT Data UK

NTT DATA is a leading IT services provider and global innovation partner.

View profile

Agenda

Expand all

The information supplied below may be subject to change before the event.

10:00

Registration, networking and refreshments

10:30

CW welcome, Simon Mead, CEO, CW (Cambridge Wireless)

10:35

Introduction to Future Devices & Technologies SIG, Zahid Ghadialy, SIG Champion

10:40

Welcome from event host and sponsor, Tom Winstanley, Vice President, Innovation, NTT Data UK

10:50

‘Is Augmented Reality the future of Social Media Marketing?’: Nadia Aziz, Innovation Consultant - Emerging technologies, Unbounded Future Ltd

AR can be used for making content dynamic and personalised creating more engagement. This is now being enabled by AR platforms from Facebook with Instagram and YouTube. This talk will take you through the process of quick creative ideation & developing AR stories.

11:05

Q & A

11:15

‘Hyper, the boundary as a territory’: Mariano Cigliano, Creative Developer, Unit 9

Unit 9’s Hyper project is a solution to disrupt the design process, through integrating immersive technologies. This talk is about our journey and what we have learned along the way.

11:30

Q & A

11:40

‘The Reality of Enhanced Reality’: Schuyler Simpson, Vice President – Strategic Partnerships & Operations, PlayFusion

Consumer expectations are changing rapidly, demanding that brands and products understand ‘who they are’ and ‘what they stand for’ in an authentic way. This is a deep-dive into the challenges with finding both the right organizations and creating an experience that resonates best with their audiences.

11:55

Q & A

12:05

Lunch and networking (including company demos)

13:05

‘Immersive is expensive - or is it? How to de-risk production costs through rapid lo-fi prototyping’: Aki Järvinen, Senior Experience Researcher, Immersive, Digital Catapult

It is a fact that producing high-fidelity, real-time 3D content is expensive, and immersive is all about 3D. Yet, defining in detail what assets and functionalities are needed before major investments is a key part of a cost-effective process. This talk will outline how to produce quick prototypes, both physical and virtual, to explore and validate immersive product and service concepts. These practices will help in creating a shared understanding of what is being proposed or built and mitigate risks of investing significant resources into making something that ultimately is not fit for purpose, or more complex than anticipated.

13:20

Q & A

13:30

‘How to create, integrate and measure VR training at an enterprise level’: James Watson, CMO, Immerse

This talk will help you to understand some of the key factors you need to be aware of when considering how to implement VR training programmes. Based on our experience across industry sectors, we will discuss how to go about evaluating, piloting, and successfully implementing a VR programme, including:

• Key insights into effectively introducing VR into your organisation
• Cost-effective, safe and secure scaling of VR training within an enterprise
• How to ensure successful implementation, including metrics and ROI

13:45

Q & A

13:55

Immersive technology workshop for all delegates (please note refreshments will be available during the workshop)

15:45

Pitch back - 10 mins per team

17:00

Closing speech and remarks

17:15

Networking and refreshments, kindly provided by NTT Data

18:30

Event closes

Speakers

Nadia Aziz - Innovation Consultant, Unbounded Future Ltd

Nadia is an Evangelist of emerging technologies with an expertise in AR & VR and IoT technologies. She has advised C-level executives in Telecom and Media organisations for digital transformation and M&A projects over more than a decade. While being a SIG Champion of Future Devices and Technologies at Cambridge Wireless, she has recently co-founded Unbounded Future, a Deeptech consulting firm based in London. Previously Nadia led Emerging Technologies at NTT Data UK where she supervised R&D and innovation in Augmented (AR) & Virtual Reality (VR), AI, and IoT. Nadia is a supporter of Women in STEM initiatives and is a mentor at the University College London (UCL) IXN programme. She is an industry advisor to IoTerra, a USA-based B2B marketplace for IoT products and was a co-producer for the GIANT Health Event.

Mariano Cigliano - Creative Developer, UNIT9

I have a background in 2d animation, prototyping and creative coding.

In 20 years of experience, I worked with different technologies and languages, developing apps, games and interactive experiences.

After 10 years of freelance collaboration, I joined Unit9 R&D department last year, as a tech lead.

Aki Jarvinen - Senior Experience Researcher, Immersive, Digital Catapult

Aki has spent 12 years combined in the games industry, in design and creative leadership roles. His academic career includes a Ph.D. on game design and 6 years of research and teaching in three universities across Europe. Since, 2016, he has been researching and practicing immersive design, including completing a VR Developer degree and an Immersive Design Residency in the US.

Schuyler Simpson

I lead the Strategic Partnerships arm at PlayFusion, looking for brands that want to bring innovative, enhanced reality experiences successfully to market. Prior to working at PlayFusion, I spent 5 years in retail at Toys R where I led the Global Operations team for the $1.8 billion Private Brands business. While there, I spearheaded and launched an AR mobile app, Play Chaser, consisting of 25 unique immersive experiences in just 13 weeks. The app seamlessly integrated the physical and digital worlds and was implemented into more than 800 stores across the US, Canada, and UK. Looking forward, I’m always seeking to challenge the status quo and look to work with those who want to change the way people see, hear, and experience the world.

James Watson - Chief Marketing Officer, Immerse

James started his career in digital marketing and innovation over 20 years ago, with the last 5 years having been spent developing enterprise VR solutions for companies including Shell, GE and DHL. Immerse is a UK technology company headquartered in London. Their proprietary Immerse Virtual Enterprise Platform (VEP) enables enterprises to create, scale and measure virtual reality training content and programmes. This platform is used across industry sectors, current clients include Shell, DHL, GE Healthcare and QinetiQ.

Tom Winstanley - CTO, NTT Data UK

SIG Champions

Nadia Aziz - Innovation Consultant, Unbounded Future Ltd

Nadia is an Evangelist of emerging technologies with an expertise in AR & VR and IoT technologies. She has advised C-level executives in Telecom and Media organisations for digital transformation and M&A projects over more than a decade. While being a SIG Champion of Future Devices and Technologies at Cambridge Wireless, she has recently co-founded Unbounded Future, a Deeptech consulting firm based in London. Previously Nadia led Emerging Technologies at NTT Data UK where she supervised R&D and innovation in Augmented (AR) & Virtual Reality (VR), AI, and IoT. Nadia is a supporter of Women in STEM initiatives and is a mentor at the University College London (UCL) IXN programme. She is an industry advisor to IoTerra, a USA-based B2B marketplace for IoT products and was a co-producer for the GIANT Health Event.

Muhammad Chughtai - Senior Research Specialist (Electronics & Electrical Engineering), Beko

I am a seasoned senior technology and engineering consultant with over a decade of multinational experience in AI & Robotics, MedTech, and thermodynamics. My career seamlessly blends corporate discipline with start-up agility, informed by a deep understanding of system dynamics and a holistic perspective. My expertise centres on empowering companies to gain a competitive edge through innovation, successful solution commercialization & partnerships, and strategic business development, all while upholding industry standards. In addition to my engineering expertise, I hold a PhD in the field, complemented by an MBAE. This dual qualification positions me uniquely at the intersection of advanced engineering and educational dynamics.

Zahid Ghadialy - Principal Analyst & Consultant, 3G4G

Zahid is a technologist with a deep understanding of architecting world-class mobile products and solutions. With over 20 years of experience in the telecom industry in various roles, he has been an evangelist for mobile and wireless technologies. Over the years he has accumulated a vast following on his blogs and social networks with simple explainer posts and videos.

His 3G4G blogs are widely read where he looks at different aspects of mobile technology and especially 5G and 6G nowadays, including the architecture, deployments, use cases, applications, etc. His YouTube channel is also very popular where he explains many new features expected as part of 5G in the future. While his style and content is unique, he also references many industry publications and provides slides that are very useful to view online.

He is also very active on Twitter under his @3G4GUK brand helping disseminate the benefits of 5G and why 5G will be needed in the long run. He covers a very wide portfolio of 5G related information that is hard to find otherwise.

Until recently, Zahid was a Senior Director looking at Technology & Innovation Strategy in Parallel Wireless. As a brand ambassador, he represented the company in various Open RAN discussions and also created tutorials on Open RAN and O-RAN which are being used as reference for new starters on the topic.

David Roberts - CTO - Special Projects, Cambridge Wireless, Founder, Jabooh Software

David is a technology leader with over 25 years experience working in the hi-tech arena. He has recently completed a successful project for ghd in conjunction with CW where he carried out the role of System Architect and facilitator.  Prior to this he worked in in the C-IoT space where he ran a multi-national R&D department that developed silicon and software designed for the burgeoning IoT market. He was also responsible for driving an agile transformation programme and assisting the organisation with their integration into a large Chinese multi-national telecoms company. Having started his career as a software developer working for BT and Acorn Computers, he went on to hold senior roles in a number of world-class organisations such as Symbian, Cambridge University and Citrix in the areas of Software Development, Project Management, Product Management, Research, Consultancy and Architecture. His background includes leading and developing teams involved in the creation of large-scale integrated hardware and software products, web-based services and CE devices. He is also highly experienced in large-scale agile development practices, agile coaching/transformation and creating and executing strategies for increasing the efficiency and effectiveness of organisations.

Charles Sturman - CEO, TechWorks

As CEO at TechWorks, Charles is driving collaboration between Deep Tech and Semiconductor companies, Academia and Government in order to promote the sector and grow business opportunities for UK companies.

Previously, Charles was responsible for International Business & Marketing at HiSilicon (Huawei’s chipset business) based in Cambridge UK, with responsibility for product strategy, go-to-market and business development in IoT, edge and smart devices fields. Prior to this he led u-blox’ activities in the fast moving consumer IoT segment (wearables, smart-home and entertainment) following the acquisition of the ARM Software Radio spin-out Cognovo, where we was founder and executive VP Sales & Marketing. Charles has held various positions in system design, business development and product marketing within Acorn Computers, TTPCom, Motorola and ARM.

Event Location

Open in google maps

Location info

NTT Data Innovation Lab, 25 City Road, London EC1Y 1AA

Email organiser

Related events

  • Cambridge Wireless

    Auracast™ – changing the wireless audio experience

    Register now
  • Cambridge Wireless

    New Technologies raise the bar at the Olympics

    Register now
  • Cambridge Wireless

    Delights & Disasters of RF Measurements

    Register now

Subscribe to the CW newsletter

This site uses cookies.

We use cookies to help us to improve our site and they enable us to deliver the best possible service and customer experience. By clicking accept or continuing to use this site you are agreeing to our cookies policy. Learn more

Reserve your place

Join the CW network

CW is a leading and vibrant community with a rapidly expanding network of nearly 400 companies across the globe interested in the development and application of wireless and mobile technologies to solve business problems.

Sign in to your account

Please sign in to your CW account to reserve a place at this event and to qualify for any member discounts.

Start typing and press enter or the magnifying glass to search

Sign up to our newsletter
Stay in touch with CW

Choosing to join an existing organisation means that you'll need to be approved before your registration is complete. You'll be notified by email when your request has been accepted.

i
Your password must be at least 8 characters long and contain at least 1 uppercase character, 1 lowercase character and at least 1 number.

I would like to subscribe to

Select at least one option*