The present, the future & challenges of AR/VR

Brought to you by The Future Devices & Technologies Group

At this event, industry thought-leaders present the key trends in immersive technologies. This will be followed by an interactive workshop to find solutions to design & development challenges, business model struggles and handling hardware evolution.

About the event

The morning’s talks will provide an overview of immersive technologies from the perspectives of design, business outcomes, monetisation opportunities & finding killer use-cases - especially with the consideration of 5G’s upcoming roll-out. Delegates will have the opportunity to experience some of the industry demos presented by our speakers.

During the afternoon workshop, delegates will split into teams to design immersive solutions that could improve citizens' quality of life and employee experiences.

Immersive technologies will disrupt the way we interact in our daily lives & will change the employee experience. Over the past few years, we have seen the development of many applications in the gaming space, marketing & advertising agencies. This is now being embraced by other businesses like healthcare, engineering, telecoms & automotive. However, as an industry, we still face key challenges around business-cases, monetisation, user-experience & device-adoption. Recently, with 5G deployments, new use-cases are emerging, such as holographic communications which will have an impact on adoption rates. Device prices are reducing & some of them do not require high-end computers to experience a high-quality experience. The evolution of android & IOS OS that support AR has provided an opportunity to deliver experiences that can be enabled via smartphones, thereby increasing outreach.

Participants of this fun and interactive workshop do not need to have in-depth knowledge of immersive technologies, just interest, enthusiasm and a willingness to contribute ideas and insights from their industry's point of view!


You can follow @cambwireless on Twitter and tweet about this event using #CWFDT.

Hosted and sponsored by NTT Data UK

NTT DATA is a leading IT services provider and global innovation partner.

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The information supplied below may be subject to change before the event.


Registration, networking and refreshments


Industry thought leaders


Lunch and networking


Interactive workshop


Pitch back




Networking and refreshments, kindly provided by NTT Data


Event closes

SIG Champions

Graham Anderson - Senior Specialist, Beko

Graham Anderson is Senior Specialist at Beko R&D, with research interests focused around novel sensors, data analytics, and energy storage/harvesting. Previously he worked as a Senior Scientist at Cambridge Display Technology working on the development of ink jet printed OLED displays and organic thermoelectric generators. Graham has a PhD from Leeds University in spintronics.

Nadia Aziz - Innovation leader for Emerging Technologies, NTT Data UK

Nadia Aziz is the Innovation leader for Emerging Technologies at NTT DATA where she leads development of innovation applications in Augmented (AR) & Virtual Reality (VR)technologies, AI, sensors and wearables. She also leads engagement and due-diligence with start-ups for innovation competitions and partnerships with NTT DATA. She is active in Digital Health community and was a co-producer for the GIANT Health Event in 2018.

Prior to NTT, she helped C-level executives with Mergers & Acquisition and Digital Transformation initiatives in UK and France in IoT and automotive industries.

Zahid Ghadialy - Senior Director, Strategic Marketing, Parallel Wireless UK & EMEA

Zahid Ghadialy is a Senior Director with a fast-moving and innovative US-based young company called Parallel Wireless (PW) that is on a mission to make deployment of any cellular infrastructure as easy and as cost-effective as Wi-Fi. With an extensive experience of over 18 years in the telecom industry as an engineer, programmer, analyst, researcher, architect, trainer, product manager and technical marketer, he is a technologist with a deep understanding of architecting world-class mobile products and solutions. Zahid is currently a member of Board of Directors at CW and 'Future Devices & Technologies' SIG champion. He has also previously been a 'Small Cell SIG' and 'Smart & Intelligent Cities SIG' champion. He is also a Non-Executive Director of eXplanoTech. In his spare time he blogs at 3G4G and you can also catch him on Twitter at @zahidtg.

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David Roberts - Founder, Jabooh Software

David is a technology leader with over 25 years experience working in the hi-tech arena. He has recently completed a successful project for ghd in conjunction with CW where he carried out the role of System Architect and facilitator.  Prior to this he worked in in the C-IoT space where he ran a multi-national R&D department that developed silicon and software designed for the burgeoning IoT market. He was also responsible for driving an agile transformation programme and assisting the organisation with their integration into a large Chinese multi-national telecoms company. Having started his career as a software developer working for BT and Acorn Computers, he went on to hold senior roles in a number of world-class organisations such as Symbian, Cambridge University and Citrix in the areas of Software Development, Project Management, Product Management, Research, Consultancy and Architecture. His background includes leading and developing teams involved in the creation of large-scale integrated hardware and software products, web-based services and CE devices. He is also highly experienced in large-scale agile development practices, agile coaching/transformation and creating and executing strategies for increasing the efficiency and effectiveness of organisations.

Charles Sturman - Senior Director Product Marketing, Huawei Technologies Research and Development (UK)

Charles is responsible for Product Marketing at Neul / Huawei Technologies in Cambridge, with responsibility for product strategy and business development in the NB-IoT market. Prior to this he lead u-blox’ activities in the fast moving consumer IoT segment (wearables, smarthome and entertainment) following the acquisition of the ARM Software Radio spin-out Cognovo, where we has founder and executive VP Sales & Marketing. Charles has held various positions in system design, business development and product marketing within Acorn Computers, TTPCom, Motorola and ARM.

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Event Location

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Location info

NTT Data Innovation Lab, 25 City Road, London EC1Y 1AA

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