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Why SD WAN is a game changer for IT Resellers

Member News published by Comms365, under Software Defined Networks (SDN)

If you’re an IT reseller looking to extend your product portfolio to include bonded internet and SD WAN (Software-Defined Wide-Area Network) solutions, Comms365 have opportunities available. Read on to find out more about what we can offer.

Growth of SD WAN

SD WAN is growing at a rapid rate and many IT resellers want to get involved in selling this lucrative new technology. According to the IEEE Communications Society Blog, Gartner has forecast SD WAN to grow at a 59% compound annual growth rate (CAGR) through 2021 to become a $1.3 billion market.

In contrast, in the same time frame, the overall branch office router market is forecast to decline at a −6.3% CAGR. The legacy router segment will suffer a −28.1% decline up to 2020.

IT resellers can benefit from these movements in the market. Those who have been focussing on hardware sales can benefit from the growth in software sales, by including SD WAN as part of their product portfolios.

New technology brings New income streams

This innovative new technology offers an excellent new income stream opportunity for resellers through new product bundles to sell to existing customers. It can also open up opportunities in new verticals and markets, such as retail, legal, automotive, as well as international multi-site SME businesses. You can offer our SD WAN as a white label product combined with other services to create innovative new bundles, which include hosted desktop and unified communications.

Enhanced Performance

The SD WAN user experience that Comms365 provides is directly comparable with solutions offered by Tier One carriers. The performance of your customer’s hosted applications can be guaranteed on any connection, making bonded internet and SD WAN solutions totally flexible.

SD WAN can connect an unlimited number of sites to create a private network and can overlay existing connectivity, including MPLS networks, and can easily be scaled up to add more sites. These changes to the network can be made at lighting speed.  It’s perfect for SME businesses and their budgets. It’s so easy to add to or expand their network, improve user experience, prioritise certain applications and manage the customer site using this new software, making it a long-term interwoven solution and a reason for customers to stay with you. 

No more third-party handovers

In the past, IT resellers have handed over WAN management to a third party. By using our range of portals giving access to different levels of network management, you can now be much more involved with WAN set-up and support, retaining the benefit of our expertise and field experience. As a white label provider, we empower you to provide a great customer service experience.

Here’s what some of our partners have said about us:

Working with Comms365 we have been able to expand the portfolio of products we are able to offer our SME customers and provide the absolute cutting edge in network technology. We are seeing growing demand from customers for IT infrastructure that is agile, easy to deploy and simple to manage, and Comms365 has not only given us the products, but the sales and technical support needed to meet this need.

- Director, Opious


With such a positive outcome in international proof of concept of the SD WAN solution for IBP it was a natural decision to move forward with the solution and roll it out across all the international offices.

– Project Manager, ERA

Comms365, your Network specialists

We have experience in integrating specialist networks, network design experience, field experience of operating specialist networks, and finding solutions to problems that other network providers can’t solve.

Our Core Network and services are based on a multi-tenanted infrastructure, so we can set you up with your customers in the form of hierarchical parent and child relationships.

Our bonded Internet and SD WAN solutions are network and carrier agnostic – which means we don’t insist you use Comms365 connectivity. You can take advantage of using our interconnected, fixed and mobile carrier-grade Core Network or use your own.

We’ll give you the support and training you need to enable you to sell to your existing customers and identify new market opportunities.

Service management

CommsPortal makes it easy for you to view your customers’ bonded internet, SD WAN sites and connection performance.  Our service provider portal allows you to add, move and make changes in a matter of clicks.

More about Comms365

We’re a market leader in this technology, providing bonded internet access to Europe's largest construction companies including Morrison Utility Services.

We’ve won several industry awards and commendations including Best Innovative Technology at the Bright Sparc Awards, inclusion on the Leading Edge platform for innovatory solutions and best innovation and technology at the MK Business Achievement Awards.

As well as SD WAN and bonded internet, we specialise in 4G services, Internet of Things, ISP services and rental solutions. If you'd like to discuss how our solutions are perfect for IT resellers, call us on 01234 865880, email or visit our product pages on our website.

  • Forecast: SD-WAN and Its Impact on Traditional Router and MPLS Services Revenue, Worldwide, 2016-2020”. IEEE Communications Society Blog, November 2017.

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