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  • The audience you can’t do without

    Today’s news is generally depressing and often divisive. As I write, the obvious candidates are Trump, Brexit and the climate. But there are enduring lessons here for us as brand marketers.

    added by KISS 2 min Read
  • Boosting revenue for leading law firm

    Onespacemedia has launched a new website and digital marketing project for leading legal firm, Tees, to showcase their services and help boost online enquiries.

    added by Onespacemedia 1 min Read
  • World Cup Lessons

    I really enjoyed the Rugby World Cup, and we should be pretty proud of how England played. I’ve always disliked sports analogies, and I’m not a rugby fanatic, but it got me thinking about the strategy paradox: how important it is to have both a clear, consistent strategy AND a plan for how to change it.

    added by KISS 2 min Read
  • Influencer marketing – it’s as easy as 1, 2 ,3

    I was recently at the EMEA PROI conference in Prague and was asked several great questions around influencer marketing and my opinions on how to do it the right way. It got me thinking - and I don’t believe there’s a universally right way go about it - each case, and each brand, is unique and requires something a little different than the next. However, as a starting point, I think there are three key tips every brand should consider when undertaking any form of influencer marketing.

    added by KISS 3 min Read
  • Full programme for next week's 5th HVM New Materials & Graphene 2019 Cambridge

    CIR is delighted to announce the exciting programme of 30 speakers for the HVM New Materials & Graphene 2019 taking place in Cambridge next week (6th and 7th November). It includes excellent talks from Versarien, Darktrace, William Blythe, NVIDIA AI, Pragmatic, BioBit, Astra Zeneca, Graphene@Manchester, Cambridge Graphene Centre, Cranfield, Imperial Grantham, UKBIC, Airbus Space, Space Catapult and many more.

    added by CIR Strategy 3 min Read
  • CommAgility Announces New Rel 15-Compliant Stack Software to Enable 5G Small Cell Development

    CommAgility, a Wireless Telecom Group company, announced today the availability of its 3GPP Release 15 compliant protocol stack software for 4G and 5G product developers.

    added by CommAgility 2 min Read
  • NVIDIA AI, Darktrace & IBM at next week's 5th HVM New Materials & Graphene 2019 Cambridge

    NVIDIA AI, Darktrace & IBM will be joined by Polychord in an exciting Industry 4 session at HVM New Materials & Graphene 2019 Cambridge next week. NVIDIA will explain how AI applies to all industrials, while Darktrace will explain the importance of CyberAI and cybersecurity. IBM's fellow will give a masterclass on digital twins.

    added by CIR Strategy 2 min Read
  • Exciting space session with Airbus & Space Catapult at 5th HVM New Materials 2019 Cambridge

    CIR is delighted to announce the exciting space session with Airbus Space and the Space Catapult within a full programme for the 5th HVM New Materials & Graphene 2019 in Cambridge on 6th November. It includes excellent talks from Versarien, Darktrace, William Blythe, Pragmatic, BioBit, Astra Zeneca, Graphene@Manchester, Cambridge Graphene Centre, Cranfield, Imperial Grantham, UKBIC, Airbus Space, Space Catapult, NVIDIA AI and many more

    added by CIR Strategy 1 min Read
  • Full programme 2 weeks to 5th HVM New Materials & Graphene 2019 Cambridge

    CIR is delighted to announce the exciting full programme for the 5th HVM New Materials & Graphene 2019 in Cambridge in just two weeks on 6th and 7th November. It includes excellent talks from Versarien, Darktrace, William Blythe, Pragmatic, BioBit, Astra Zeneca, Graphene@Manchester, Cambridge Graphene Centre, Cranfield, Imperial Grantham, UKBIC, Airbus Space, Space Catapult, NVIDIA AI and many more

    added by CIR Strategy 3 min Read
  • Hello autumn, farewell summer

    Things show no sign of slowing down as we head into the final few months of 2019, so it’s time for our Autumn update where we look back on the last quarter. And let’s start with a big one!

    added by Cofinitive 3 min Read
  • 42 Technology publishes Rust source code for single-chip IoT demo

    Following significant market interest in its approach, 42 Technology has now published the Rust source code for its single-chip IoT application demo, based on the Nordic nRF9160 wireless System-in-Package (SiP).

    added by 42 Technology 1 min Read
  • Managing your brand in a ‘fake news’ world

    ‘Fake news’ isn’t even news any more. Donald Trump is right in one way: as online ‘news’ sites proliferate daily, and the regulations lag behind the times, fake news is a reality. So, it’s important to think about which news sites you can trust and what to do if you suspect a ‘fact’ isn’t true. And since, in the fight for attention, news and advertising are inextricably linked (finding news is a big reason your target audience picks up their phone and sees your brand) we all have responsibilities as we market a brand

    added by KISS 3 min Read
  • PragmatIC at 5th HVM New Materials Conference Cambridge

    Richard Price, CTO of PragmatIC will give a talk on revolutionising electronics in everyday items at the 5th HVM New Materials Conference in Cambridge on 6-7 November 2019. Around 30 excellent speakers will give talks over the two days. Organisers at CIR hope you'll join this conference. Draft information about programming for the two days is given.

    added by CIR Strategy 3 min Read
  • Admitting weakness is not a weakness

    I recently had the pleasure of reading Richard Shotton’s The Choice Factory, in which he outlines 25 behavioural biases that influence what we buy. As a junior planner myself, I would thoroughly recommend reading this book – it gives you practical advice on how to apply behavioural science in your work and is full of great anecdotes and case studies.

    added by KISS 2 min Read
  • Leading intellectual property firm Marks & Clerk to host Cambridge IP Summit

    Leading Cambridge and international intellectual property (IP) firm Marks & Clerk is to host the Cambridge IP Summit, taking place on Thursday 10 October at the Hilton Hotel, Cambridge.

    added by Marks & Clerk 1 min Read
  • Proud to be a member of the Public Relations Organisation International (PROI)

    Last week three of us headed over to the EMEA PROI conference in Prague. This year’s theme was centred on ‘Building Trust’ – with a particular emphasis on the current scenario playing out across Europe – and how agencies can support clients within this field.

    added by KISS 2 min Read
  • AgriTech Company of the Year finalists challenge waste, increase profitability and productivity in the food chain

    It’s that time of year again, when the Cambridge Independent announce the finalists for the Science & Technology Awards. As proud sponsors of the AgriTech Company of the Year award – we were very keen to see who made the cut this year. It was no surprise to us to see both Herdsy and Kisan Hub appearing again on this year’s list, joined by new entrants COGZ and Smartbell.

    added by SmithsonHill 1 min Read
  • Storytelling needs to be at the heart of what you do

    At KISS we’re firm believers in the power of engaging with audiences and doing this through emotional brand storytelling. We host workshops with clients to help them tell their own brand story, however a couple of weeks ago we had the pleasure of being participants in one – rather than the facilitators – and it was very refreshing!

    added by KISS 3 min Read
  • #OnetoWatch finalists are in good company at the Cambridge Independent Science & Technology Awards 2019

    Cambridge Independent have announced the finalists in the Science and Technology Awards 2019 and we are delighted to be supporting the #SciTechAwards once again this year.

    added by Cofinitive 1 min Read
  • The power of words

    Some words are so powerful they are banned.

    added by KISS 2 min Read
  • Free B2B sessions and discount codes for IoT and Smart City events

    The Enterprise Europe Network in Barcelona has organised free B2B sessions at IoT World, and Smart City Expo. Furthermore, discounts are on offer to the main conferences. If you have reason to go to Barcelona in October-November, contact your local EEN for more detail.

    added by Enterprise Europe Network 1 min Read
  • Declutter your brand

    I recently read another piece on decluttering your home, as espoused by clear-out guru Marie Kondo. This got me thinking about how powerful it is when you declutter a brand.

    added by KISS 2 min Read
  • Plextek and CNIguard develop new IoT system to prevent manhole cover explosions and fires on city streets

    Cambridge, UK – 16th September 2019 – UK engineering and design consultancy, Plextek has been working with US-based CNIguard to develop a new IoT-based system to prevent manhole explosions, primarily caused by bad weather and flooding interacting with aging underground power infrastructures. For example, a mixture of melting snow and road salt can wash into manholes, leading to the electricity cables arcing.

    added by Plextek 2 min Read
  • Plextek launches new defence business unit – Plextek DTS

    Cambridge, UK – 11th September 2019 – UK-based engineering and design consultancy, Plextek, is launching a new defence business unit called Plextek DTS (Defence Technology Solutions), to help government agencies, defence suppliers and military stakeholders find new exploitation paths to support UK forces.

    added by Plextek 2 min Read
  • Peter Hiscocks to share Investment War Stories

    Peter Hiscocks, Fellow in Entrepreneurship and Innovation Management at Cambridge Judge Business School, will join the panel at the upcoming “Investment War Stories for Angels and Entrepreneurs” event.

    added by St John's Innovation Centre 1 min Read
  • Social credit is starting to bite

    YouTube bristles with ‘Black Mirror’ reviews, some deciding which of its dystopian views of tech gone wrong is nearest to coming true. Surprisingly not all include Series 3’s ‘Nosedive’ where ‘likes’ are lifeblood – people give and receive ratings for all interactions. Characters’ entire lives are determined by their rating and a bad score from one place sticks around. But it’s closer to reality than you think.

    added by KISS 2 min Read
  • Pitchfest 2019: Deadline is fast approaching

    Are you an innovative company looking to to scale and raise between £100k – £2m? APPLY TODAY to amp up your pitching game and for a chance to pitch your business idea to the UK investors.

    added by St John's Innovation Centre 1 min Read
  • Cofinitive is proud to support the Impact Women's Network Intensifying Impact Conference

    Cofinitive is proud to support the Impact Women's Network's 2nd Annual "Intensifying Impact" Conference.

    added by Cofinitive 1 min Read
  • Cambridge IP Summit 2019

    We are pleased to announce that registration is now open for the Cambridge IP Summit 2019.

    added by Marks & Clerk 1 min Read
  • Don’t ditch the media training!

    I’ve lost count of how many times in my (very lengthy!) PR career I have recommended to clients that they should be media trained, only to be told that ‘the marketing budget won’t stretch to it’ or ‘we don’t think we need it’.

    added by KISS 3 min Read
  • Marks & Clerk boosts Cambridge team with Partner promotions

    Marks & Clerk, the UK’s largest Patent and Trade Mark Attorney firm, has boosted its team in Cambridge with the promotion of two new Partners. Steven Gurney, a specialist in the pharmaceutical sector and Matthew Pinney who specialises in software and telecommunications, both join the Marks & Clerk partnership.

    added by Marks & Clerk 1 min Read
  • Eastern AHSN impact review - turning great ideas into positive health impact

    Eastern AHSN has published its latest impact review which celebrates its impact for the last financial year, told largely through the stories of the people it has worked with.

    added by EAHSN 1 min Read
  • Growing buildings? Three ways this tech story got me hooked

    I was blown away by this article about advanced UK research into growing buildings – yes, buildings that are actually alive! Despite being really busy at work it got me scanning the article and thinking about innovation – why we need dreamers and pragmatists, and (as a confirmed pragmatist) what makes great communication that dispels tech’s negative image and gets readers doing what you need.

    added by KISS 3 min Read
  • What is the impact of 5G on carriers?

    This guest blog has been contributed by Brett Chester, VP of Marketing for Sitetracker who are sponsoring CW TEC 2019: '5G, Satellites & Magic MIMO'

    added by CW (Cambridge Wireless) 4 min Read
  • Developing, buying and building platforms

    It’s possible to develop a better and more profitable route to growing a business

    added by Intergroup Partners AG 1 min Read
  • 42 Technology says "Hello, Secure IoT World" with Rust on Nordic SiP

    42 Technology, the product design and engineering consultancy, has today announced the world’s first Rust programming language application for a single-chip Internet of Things (IoT) device.

    added by 42 Technology 2 min Read
  • Redefining High Service Distribution in today’s competitive electronic industry

    To stay competitive, the UK’s thriving electronics industry needs distributors that are able to offer a broad and deep partnership through the whole product life cycle: concept, prototype, initial batch manufacture, volume manufacture then on to design revisions for phase 2. So called “High Service Distribution” companies are quick to promote their online platforms and vast selection of products which enable customers to order samples and development tools with prompt delivery, however this is just a very small part of what customers require today.

    added by Anglia 4 min Read
  • CW member Ofcom says Radio industry makes progress on diversity, but much further to go

    People from minority ethnic backgrounds, disabled people and women at a senior level remain under-represented in UK radio, according to Ofcom’s second major study of diversity in the radio industry.

    added by Ofcom 2 min Read
  • CW member TTP devise a route to low-cost RNA detection

    TTP plc (TTP), a leading independent technology and product development company, has successfully demonstrated a reverse transcriptase-free RNA detection method. The approach can be used with a standard qPCR master mix and a universal hydrolysis probe to produce concentration-dependent qPCR data without the need for a reverse transcriptase.

    added by TTP plc 1 min Read
  • CW Member GSMA Warns Global Growth Threatened in Battle for Airwaves

    GSMA Warns $565bn of Economic Benefits are at Risk as 5G’s Future hangs in the Balance at WRC-19

    added by GSMA 2 min Read
  • CW Member Magna Grows Seat Business With New Ohio Facility

    Magna has won new seating business in North America with a global automaker and will supply seat structures from a new manufacturing facility in Lancaster, Ohio.

    added by Magna International 1 min Read
  • CW Member Qualcomm Announces Strategic Cooperation with Tencent Games

    Cooperation Aims to Deliver Premium Gaming Content and Experiences to Players and Game Developers

    added by Qualcomm Technologies International 1 min Read
  • CW Member Flex Expands Operations in India with New Manufacturing Facility in Tamil Nadu

    Flex today announced the opening of its new manufacturing facility, Flex Chennai Industrial Park 3, located in Walajabad, Tamil Nadu, India. Shri Ajay Prakash Sawhney, IT Secretary, Government of India officially inaugurated the facility. Spanning 159,000 square feet, this facility will further expand Flex’s manufacturing operations in India.

    added by Flex 1 min Read
  • All organisations should be great storytellers - new offer for CW members

    As the Fourth Industrial Revolution rapidly changes how people live, work, and communicate, the human currency of storytelling has never been more important nor the tools more varied. CW members can learn about these tools for a discounted rate at an upcoming event run by StoryLab. Its Director, Shreepali Patel, shares her perspective in this guest blog.

    added by CW (Cambridge Wireless) 3 min Read
  • CommAgility Signal Processing Hardware Integrated by VIAVI in 4G and 5G Non-Standalone Cellular Network Test System

    CommAgility has announced that it is supporting VIAVI Solutions Inc. in their 5G TM500 network tester.

    added by CommAgility 3 min Read
  • Airwaves opened up to support wireless revolution

    Farmers, factories and business parks are some of the groups that could benefit from a revolution in wireless technology, following a decision by Ofcom today to open up airwaves to support innovation and enable new services.

    added by Ofcom 3 min Read
  • CW member O2 announces October 5G launch

    O2 customers will benefit from 5G connectivity from October this year. Britain’s best network for coverage* will initially switch on across key hubs in areas of Belfast, Cardiff, Edinburgh, London, Slough and Leeds, ensuring 5G is available where customers need it most. O2’s 5G switch-on will see faster speeds and new opportunities reaching customers in 20 towns and cities by the end of the year and 50 by summer 2020.

    added by Telefonica O2 UK 3 min Read
  • CW member SSE Enterprise Telecoms and Three UK launch fibre test bed in London’s West End to serve business and the busiest retail street in Europe

    SSE Enterprise Telecoms on track to deliver 50% of the underlying network to help enhance Three UK’s 4G and enable it to rollout the UK’s fastest 5G network in this area

    added by SSE Enterprise Telecoms 3 min Read
  • Cofinitive Founder, Faye Holland named amongst the UK’s Most Influential Women in Tech

    We are excited to announce that our founder Faye Holland, who is also Board Director of CW (Cambridge Wireless), Technology Advisory Group Chair of Cambridge Ahead and co-founder of Impact Women’s Network, has been named on the Computer Weekly Most Influential Women in UK Tech 2019 Long List.

    added by Cofinitive 1 min Read
  • CW Member Magna Celebrates the Signing of Its First Complete Vehicle Manufacturing Joint Venture in China

    Today Magna, BAIC Group and the Zhenjiang government celebrated the signing of a framework agreement governing their electric vehicle manufacturing joint venture in Zhenjiang, China, which marks another milestone of their continued cooperation. Executives from both companies and Zhenjiang government officials attended the celebration. The transaction, which is pending regulatory approval and other closing conditions, is expected to close in the fourth quarter of 2019.

    added by Magna International 1 min Read
  • CW members O2 and Vodafone finalise 5G network agreement in the UK

    O2 Telefónica UK Limited (“O2”) and Vodafone Limited (“Vodafone”) today announced that they have agreed to share 5G active equipment, such as radio antennas, on joint network sites across the UK. This means more people will get 5G sooner, helping to build a competitive digital economy and encouraging innovative new services that use 5G’s speed and greater reliability.

    added by Telefonica O2 UK 1 min Read
  • CW Member Qualcomm Introduces End-to-End Over-the-Air 5G mmWave Test Network in Europe to Drive 5G Innovation

    New Lab Opens for OEM and Operator Testing and Demonstrations of mmWave Technology

    added by Qualcomm Technologies International 4 min Read
  • The power of communications to change behaviour

    We live in busy times and are bombarded with messages, but I have had a few reminders lately of the power of communications – especially images – to change behaviour, sometimes even globally.

    added by KISS 4 min Read
  • CW Member Tektronix Simplifies Automotive Ethernet Testing with New Software

    Automotive Ethernet Solution for 5 and 6 Series Mixed Signal Oscilloscopes Solve Critical Signal Analysis and Debug Testing Challenges, Saving Time and Reducing Test Costs

    added by Tektronix UK 2 min Read
  • And it’s a hat-trick of award nominations for cofinitive!

    We are thrilled to announce that cofinitive has been shortlisted in three categories in the 2019 CIPR PRide Awards.

    added by Cofinitive 1 min Read
  • How will 5G affect innovation?

    This year the UK is welcoming the introduction of 5G, the next and most radical generation of mobile communications. We discuss how it will affect a whole array of technology and services, with the potential to transform industries.

    added by MPA Group 4 min Read
  • Hot, hot, hot at cofinitive!

    After a busy Spring, things have just carried on being hot, hot, hot at cofinitive this summer.

    added by Cofinitive 2 min Read
  • Crayfish.io launches UK’s first funded initiative to get businesses China-ready

    A ground-breaking initiative with a £500k investment fund dedicated to helping UK businesses get ‘China-ready’ has been launched in Cambridge by global online platform, Crayfish.io.

    added by Crayfish.io 2 min Read
  • CW Member Qualcomm Announces Snapdragon 855 Plus Mobile Platform

    Upgraded Flagship Platform to Support Enhanced Performance and Experiences in 5G, Gaming, AI and XR

    added by Qualcomm Technologies International 2 min Read
  • T-Mobile, Qualcomm and Ericsson Take Massive Step Toward Delivering Broad 5G on Low-Band Spectrum

    Companies Complete World’s First Low-Band Data Session on a Commercial 5G Modem. Low-Band FDD Spectrum to Enable Wider Coverage and Deeper Signal Penetration for Accelerated 5G Network Deployments Around the Globe.

    added by Qualcomm Technologies International 2 min Read
  • Insight from a very soggy Cereals 2019

    It’s now a month on from Cereals 2019 – the arable industry’s leading technical event which brings together farmers, agronomists and others working in agriculture from all over the country. Key issues facing the industry are addressed by leading speakers in sponsored stages, and technological innovations are unveiled at the hundreds of stands that are neatly lined up in the huge field. This year’s event was also an excellent opportunity for the KISS team to catch up with old friends and gain some invaluable insight in the agri-tech sector.

    added by KISS 3 min Read
  • Cambridge Network carries on making important connections

    Now in its 21st year, Cambridge Network continues to bring people together to meet, share ideas and collaborate for shared success. The Network's unparalleled role in connecting people was highlighted by two events last week – its annual Founders' Summer Party and the latest in its popular series of recruitment fairs.

    added by Cambridge Network 2 min Read
  • Green Custard crowned Overall Winner at SME Cambridgeshire Business Awards

    Cambridge-based software consultancy Green Custard has been crowned Business of the Year (less than 50 employees) at the at SME Cambridgeshire Business Awards 2019, but that's not all, they scooped the Overall Winner gong too!

    added by Green Custard 1 min Read
  • UNEP-WCMC strengthens global collaborations for biodiversity

    UNEP-WCMC were pleased to welcome a delegation from the Institute of Environment and Sustainable Development in Agriculture, Chinese Academy of Agricultural Sciences (IEDA-CAAS) in mid-May 2019.

    added by UN Environment World Conservation Monitoring Centre 2 min Read
  • The overused label of the disruptor

    The term disruptor is overused, partly thanks to Donald Trump. The term was coined to describe the Ryanairs and Teslas of this world, and today some genuine disruptors continue to do that which has never been done before.

    added by KISS 3 min Read
  • Reputations and cities

    Why do some cities have a great reputation and others not, and does that matter? And what can B2B brands learn from the great ones?

    added by KISS 3 min Read
  • Pitchfest 2019: Call for East of England innovative companies

    Pitchfest returns to St John’s Innovation Centre as part of the national programme rollout.

    added by St John's Innovation Centre 1 min Read
  • Technology leaders sought for innovative TechBuddy mentoring scheme

    Following the recent announcement of the innovative mentoring initiative, called TechBuddy, run by Eastern AHSN and Cambridge Network to match up technology innovators in the region with people leading work in the NHS, the scheme is looking for applications from new, interested parties.

    added by Cambridge Network 2 min Read
  • Cambridgeshire school girls get a taste of engineering at Women in Engineering event

    Local school girls from twelve schools in Cambridgeshire got hands on with engineering and meeting female engineers in a two-day event last week as Anglian Water celebrated Women in Engineering Day 2019.

    added by Anglian Water 1 min Read
  • Key insights from the 2019 Internet Trends Report

    Back again for 2019 is Mary Meeker’s internet trends report. First issued in 1995 it still has enormous relevance, packed with everything you need to know about what trends will dominate the market and have an impact on businesses and tech. Here’s what I found most interesting but if you’re keen to know more then have a read here. Although be warned, there are 333 slides!

    added by KISS 2 min Read

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