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About the group

The Cambridge Wireless User Experience Special Interest Group (UX SIG) focuses on how we can drive progress in the wireless value chain by emphasising ways of bringing direct value to end users through techniques, technologies and processes that ensure customers can access the content and functionality they require as easily and intuitively as possible.

The mobile revolution has brought us richer and more powerful platforms, devices, applications and services that promise interaction on par with, or perhaps even exceeding, what can be achieved on desktop computers while also taking account of contextual information such as time and place. However, relatively small displays and constrained input modalities combined with these contextual requirements results in significant new challenges that must be met to provide the user experience that is required for customers to fully embrace the range of innovative possibilities that are offered by emerging mobile and wireless technologies.

The SIG aims to address these challenges and issues in a number of ways:

  • Provide a forum for open discussion of current developments, challenges and trends in the field of User Experience
  • Showcase the state of the art in user experience design
  • Explore innovative interaction techniques such as touch, motion, 3D, gesture, voice and augmented reality and examine how they can be used to enhance the mobile experience
  • Examine processes and techniques for taking more explicit account of user needs and involving or engaging users in the design process
  • Explore the challenges of creating a common user experience across converging technologies and the use of multiple devices
  • Explore how the user experience can be better informed by taking account of the range of knowledge and expectations of different users and the variety of contexts of use that need to be supported
  • Explore how emerging trends such as M2M and the Internet of things may impact user experience
  • Examine the business benefits that arise from driving innovation through user experience design

Follow us on Twitter @CambWireless, and join the conversation using #CWUX

SIG Champions

  • Marine Barbaroux — UX and Service Designer, Cambridge Consultants

    Marine is a digital product and service designer in Cambridge and has been in and around the design field for more than 20 years. With an education in product design and graphic art, she joined the world of software and now applies her skills to ensure great user experiences at Cambridge Consultants. She’s designed a number of products and managed...

    Marine is a digital product and service designer in Cambridge and has been in and around the design field for more than 20 years. With an education in product design and graphic art, she joined the world of software and now applies her skills to ensure great user experiences at Cambridge Consultants. She’s designed a number of products and managed UX teams both in France and in the UK, mentored at Springboard (now TechStar London), and recruited a fair number of whatever-the-flavour-of-the-month-is-UX-o-tronologists you can think of… For her, design is about problem-solving more than anything. The role of a designer is to come up with novel concepts where required, but also make sure those are realistic and achievable. Cooperation is key. In her spare time, she works with acrylics, Photoshop and Illustrator to keep the creative juices flowing!

  • Dr Allan MacLean — Director, Amdeo

    Amdeo specialises in the development and exploitation of high tech innovations.  Amdeo principal, Allan MacLean, has worked in research and management roles at the leading edge of Information and Communication Technologies for over 25 years. He was a founder member of Xerox’s European Research Centre in the 80’s and was a major contributor to building it into one of the...

    Amdeo specialises in the development and exploitation of high tech innovations.  Amdeo principal, Allan MacLean, has worked in research and management roles at the leading edge of Information and Communication Technologies for over 25 years. He was a founder member of Xerox’s European Research Centre in the 80’s and was a major contributor to building it into one of the world’s leading centres of expertise in the user centred design of innovative technologies. In 2002, he co-founded Image Semantics, which he helped lead to become a global provider of innovative mobile applications and services.  Allan has frequently advised on funding programmes in the UK, Europe and North America to help improve the fit between technologies and human needs and improve the exploitation of government funded research.

  • Geoff McCormick

    Geoff has worked as a business consultant in the design industry for over 10 years. In that time he has worked with some of the world’s most famous and successful designers, where his role was to help designers, companies and brands to try and maximise the commercial effectiveness of design.His experience covers every populated continent and a diverse range of...

    Geoff has worked as a business consultant in the design industry for over 10 years. In that time he has worked with some of the world’s most famous and successful designers, where his role was to help designers, companies and brands to try and maximise the commercial effectiveness of design.His experience covers every populated continent and a diverse range of sectors, including developing a mobile petrol retail station, an interior design system for VIP aircraft, hydrogen powered vehicles, packaging strategies for FMCG brands and innovation programmes utilising Asian sourcing. It is this breadth of experience that he values most. Common across all of his clients and projects is the desire to create truly unique experiences that occupy a space in peoples’ hearts and minds.

  • Leo Poll — President Akendi UK/Europe, Akendi UK

    Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with...

    Technically everything is possible, making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what drives Leo. With more than 20 years of experience in Innovation driven Experience Research and Design he is able to bring an ability of strong lateral thinking combined with broad domain knowledge of applications/markets and technical enablers. Previous to his role at Akendi, Leo worked for the mobile phone division of Philips in Le Mans, France, managed numerous international projects whilst employed by Philips Electronics UK, was a member of the global ‘Connectivity Programme’ board of Philips Research, (Co-)founded Ryppel Ltd, Eversfield Innovation Ltd, Galileo Software Adviesbureau v.o.f.

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